WHO READS SAUCE MAGAZINE?
Sauce Magazine has a sought after well-rounded demographic of affluent, educated readers.
We are currently circulating 70,000 issues at approximately 900 pick-up locations. We distribute in high traffic, high visibility locations within a 50 mile radius of the St. Louis Metro area; Illinois included.
Sauce Magazine’s circulation reports that approximately 97% of all issues distributed are read with 2.7% of circulation being returned at the end of the month. National average for returns is 17% of circulation.
Click here to see distribution areas by zipcode ![]()
![]()
All data documented by the Circulation Verification Council Demographics for Sauce Magazine.
Sauce Magazine beats the National Average!
- 81% of readers frequently purchase products or services from ads seen in Sauce Magazine
- 46% of readers keep Sauce Magazine for at least one month
- 28% of readers have combined annual household incomes of $100,000 to $149,000
- 22% of readers have combined annual household incomes of $150,000 or more
- 56% of readers are between the ages of 25 and 44
- 45% of readers are college graduates
- 19% of readers have completed graduate school
Products and Services Our Readers Plan on Buying in the Next 12 Months:
97% Women’s apparel
82% Men’s apparel
94% Dining and entertainment
63% Lawn and garden
59% Legal gambling entertainment (lottery, casinos, racetracks, bingo)
53% Education and classes
70% Tax adviser and services
54% Florist and gift shops
60% Automobile accessories (tires, brakes and service)
52% Vacations and travel
44% Furniture and home furnishings
78% Pharmacist and prescription service
46% Children’s apparel
42% Lawn care service (maintenance and landscaping)
42% Home improvements and supplies
43% Athletic and sports equipment
44% Cleaning services (carpet cleaning, air duct cleaning, home cleaning)
36% Health club and exercise class
41% Television and electronics
32% Art and crafts supplies
31% Home heating and air conditioning (service, new equipment)

