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LOCAL COMPARISONS
Click here to download a comparison chart 
| Publication | Sauce Magazine | St. Louis Magazine | Ladue News | Feast | Alive | RFT |
| Editorial Focus | Free monthly newsprint magazine focused on the dine, drink and live well lifestyle in St. Louis |
Monthly St. Louis lifestyle magazine |
Weekly free newsprint publicationn. |
Free monthly food magazine | Monthly magazine targeting young women |
Free entertainment newspaper |
| Shelf Life | 30-45 days | 30 days | 7 days | N/A | 30 days | 7 days |
| Circulation | 78,082 | 41,425 | 20,000** | 70,000** | 12,250*** | 76,580 |
| Total Magazines Distributed |
80,000 | 50,000 | 45,000* | 70,000**** | 35,000* | 87,024 |
| Full Page 4-color “Open” Net Rate |
$2,520 | $4,850* | $3,065* | $3,653 | $3,200* | $5,331* |
| Full Page 4-color 12 month Net Rate |
$2,025 | $3,675 | N/A | $2,450 | $2,400 | N/A |
| Cost Per Thousand* | $32 | $117 | $168 | $52 | $261 | $69.61 |
| Average Annual Household Income |
$140,000 | $186,400 | Not audited | Not audited | Not audited | $64,900 |
| Audit Company | ABC Audit | Not audited | Not audited | Not audited | ABC Audit | |
| Issues per year | 12 | 12 | 52 | 12 | 12 | 52 |
| Special Sections/ Features |
• Guide to Entertaining - April • Readers’ Choice - July • Guide to Drinking - Sept • Holiday Guide - Nov |
• STL Maturity • Best Doctors • Best Restaurants • The A-List |
N/A | N/A | • Buzz List |
Best of St. Louis |
*Based on circulation, not total distribution.
**No circulation audit. Figures quoted based on claims by publisher.
***No circulation audit. Per Alive Media Kit 2008, the number reaching homes and sold
on newsstand based on percentage of total print run.
****No circulation audit. Figures quoted based on claims by publisher.
*Price as reflected on Media Kit rate card.