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Guide to Entertaining: Let's celebrate
In the spring, readers are looking forward to all sorts of gatherings: weddings, graduations, dinner parties, barbecues – any and every reason to celebrate. Sauce has them covered with a guide to the most delicious entertaining ideas in town. This guide will include all the food and drink expertise readers expect from Sauce. They’ll learn what to serve, how to make it and whom to hire to help. Readers also will get a look at the coolest finishing touches for the table. If it's a must-have for your next party, you'll find it in Sauce's guide to entertaining.
Deadline for ad booking is February 17, 2012.
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Readers' Choice Awards: Sauce readers choose their favorites. Restaurants! Don‘t miss this!
Find out what Sauce’s savvy readers have to say about the St. Louis region’s restaurants and bars. Votes are cast in more than 80 categories. Each cuisine, such as favorite Vietnamese and favorite French, is covered. Sauce readers also cast their votes for St. Louis’ best of the best in other categories, including favorite overall restaurant, favorite new restaurant, favorite cheap eats, favorite place to see and be seen, favorite caterer, and favorite gourmet market, among many more.
The Readers’ Choice poll results are laid out in an easy-to-follow format, with lots of color photographs to keep readers turning the pages. This valuable special section makes the July issue one of Sauce’s largest and most popular issues.
Deadline for ad booking is May 18, 2012.
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Guide to Drinking: Wine, beer and spirits
Sauce readers are always ready to raise a glass. With a nod to tradition and an eye on what's next, this guide will help them navigate the St. Louis area's wineries, breweries, liquor stores and drinking establishments. Readers will learn where to go and what to drink. They'll also learn about tasty cuisine to complement a tipple or two.
This guide will be inserted into the September issue of Sauce Magazine, but readers will hang onto it to "Dine, drink and live well" all year long.
Deadline for ad booking is July 20, 2012.
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Holiday Issue: Combining the best elements of the holiday season.
Every year the holiday season sneaks up on us, leaving many people scrambling to plan parties, find meaningful gifts, and cook seasonal treats. The annual Sauce holiday guide is published on December 1st, hitting the streets just as shoppers are hitting the stores. Our take on the holiday guide advises readers on how – and where – to shop for food, libations and gifts.
Readers count on Sauce to introduce them to the best spots around the St. Louis area, and our holiday guide is no exception. This section is sought out by St. Louisans that are in the know and are looking for an experience beyond the big-box store and will yield high-impact and meaningful elements of the season.
Deadline for ad booking is September 21, 2012.
SPECIAL SECTION PRINT RATES AND SIZES
Quantities of each ad size are limitied. Reserve your space today. See full color rates below.| Full Page (10 x 10.9) | $2295 |
| 1/2 Page V (4.9 x 10.9) 1/2 Page H (10 x 5.35) |
$1410 $1410 |
| 1/4 Page (4.9 x 5.35) 1/6 Page (4.9 x 3.5) |
$730 $575 |
| 1/8 Page V (2.35 x 5.35) 1/8 Page H (4.9 x 2.575) |
$480 $480 |
| 1/16 Page (2.35 x 2.575) | $265 |

AD SPECS
- DEADLINES:
April – Guide to Entertaining: February 17
July – Readers’ Choice Awards: May 18
September – Guide to Drinking: July 20
November – Holiday Guide: September 21
- PREPARE: All print ads must be high quality printouts or electronic files created in Photoshop or Illustrator. No Quark, Word, Corel or Publisher files accepted. Ads must be 300 DPI & CMYK.
- SAVE: Save files in .tif, .eps, or .pdf format.
- SEND: Email files to: ads@saucemagazine.com

or send a CD by mail to:
Sauce Magazine
1820 Chouteau Ave.
St. Louis, MO 63103
phone: 314.772.8004
fax: 314.241.8004
*Please include a hard copy of your ad if mailing
- DOUBLE CHECK: Please be sure that all ads are sized exactly without bleeds and with a border.
Hard copy ads provided will run as is. Sauce will not be responsible for poor ad reproduction. Extra charges apply to all reworked ads. Sauce production starts at $45.
QUICK CHECKLIST
- File is a .tif, .eps, or .pdf
- File is 200 dpi
- File is in CMYK mode and contains no spot colors or RGB colors
- File has no bleeds and contains a border
ADVERTISING POLICIES & CANCELLATIONS
- Prepayment is required for first time advertisers.
- Accounts are billed monthly and due on receipt. 1.5% late fee and/or additional penalties will apply to past due accounts.
- The entire cost of a special section ad will be billed to clients who do not cancel their ads in writing by the 10th day of the month prior to publication date.
- Sauce reserves the right to refuse any advertising deemed inappropriate by management.
- Cancellation of special section ads: Written notification to publisher no later than the 1st day of the month prior to publication date.
