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The Scoop: New doughnut shop in Maplewood might shipwreck your diet come May

January 15th 03:01pm, 2013

Maplewood is getting a doughnut shop. But it won’t be your typical glazed, chocolate long john or sprinkles doughnut shop. This one will be strange. Literally. Strange Donuts is opening at 2709 Sutton Blvd., as reported yesterday by the Riverfront Times’ Ian Froeb.

The strange concept is to “pay respect” to old school doughnuts that everyone knows and loves but also to bring the national trend in “new and wild and creative” doughnuts to St. Louis, explained co-owner Corey Smale, who is opening the shop with business partner Tyler Fenwick. “St. Louis is a crazy good place for doughnuts … but we haven’t seen people do doughnuts like what we’ve seen in other cities. People have heard of Voodoo Doughnut in Portland or Gourdough’s in Austin. We want to give the people of St. Louis that kind of destination.”

Strange Donuts will offer an ever-changing selection. The shop will always have a dozen varieties on hand – six classics and six unconventional ones. Among the latter, Smale named the following as possibilities: red velvet; peanut butter and chocolate pretzel; crème brûlée (because they want to put a blowtorch to use); and Smale’s idea for “The Shipwreck”: a jelly-filled donut with Captain Crunch cereal on top. “We want to have absolute fun with this,” he said, noting that Strange Donuts will likely use social media to involve the public in the doughnut decision-making processes.

When it’s time to make the doughnuts, the early riser on staff will be a fellow who goes by the moniker “Sweet Will.” The Strange Donut baker studied pastry at Forest Park Community College, according to Smale, and worked at The Cup in the Central West End.

While there is currently no doughnut shop in Maplewood, the primary reason Smale and Fenwick opted to open their business in that municipality is because, “They [Maplewood] are supportive of small businesses,” Smale said. He expressed his excitement about the strength of the business community in Maplewood and the continued growth of independently-owned companies such as his.

Smale and the Strange crew will soon commence building the kitchen in the space formerly occupied by a hair salon. Doughnuts are expected to rise on May 1.

By Ligaya Figueras

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