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Mar 23, 2018
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The Scoop: The Sweet Divine opens in Soulard this Saturday

April 18th 03:04pm, 2013

The Sweet Divine has had a busy couple of years. Two years ago, the mobile sweets truck rolled onto the streets of St. Louis serving cupcakes, muffins, cake pops, whoopee pies and more to sweet-toothed St. Louisans. Last year, owner Jenna Siebert opened a brick-and-mortar shop at 4521 S. Kingshighway Blvd., in addition to her truck. The shop recently closed and this Saturday is reopening at its new location in Soulard at 1801 S. 9th St.

Why the move? Seibert needed more space. Seibert explained to The Scoop that her new location has double the kitchen space and, what she’s most excited about, a separate, temperature-controlled room for cake decorating. “Now I’ll never have to worry about my icing melting,” she said. In addition to more room for baking, the shop will also have seating for up to 15 people; the old location had only a counter for ordering. Seibert is also expanding her offerings. She will now serve different types of coffee drinks, quiches, more pastries, “and, of course, cupcakes,” she said.

While the shop won’t have any specials for cupcake lovers on opening day, there will be plenty of special events taking place right outside its doors. At 2 p.m., hordes of runners participating in the Tap ‘N’ Run 4K will be racing through the streets of Soulard, offering much entertainment as they complete three full beers at beer-chugging stations along the race course. If a drunk run doesn’t satisfy your intellectual side, stop by The Sweet Divine at 7 p.m. for a cupcake and a break with the Bard. Shakespeare Festival St. Louis’ Shake38 (a 38-play Shakespeare marathon), will be performing A Midsummer Night’s Dream right in front of the shop.

The Sweet Divine’s hours on Saturday are from 8 a.m. to 9 p.m. Check back with its Facebook page for hours during the week.


By Julie Cohen

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