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Mar 19, 2018
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Pappy’s Mike Emerson joins the Guerrilla Street Food crew

January 16th 02:01pm, 2018



Guerrilla Street Food has teamed up with an industry veteran to help them expand their Filipino street food empire. Mike Emerson, co-founder of Pappy’s Smokehouse, joined the GSF team as a consultant as they grow their brand.

“I originally reached out to Mike just to ask some advice on what to look for when trying to expand,” said Guerrilla Street Food co-owner Brian Hardesty. “He’s been through all that and come out the other side successfully.”

That meeting evolved into Emerson joining the team to assist in growing the business. “He’ll be kind of an ambassador for Guerrilla,” Hardesty said. “That’s going to be huge for us. He’s kind of got it all figured out. We’re excited to have him on, and the possibilities are endless with him in the mix.

Though no longer involved in the day-to-day operations, Emerson is a spokesperson for Pappy’s and sister eateries Bogart’s Smokehouse, Dalie’s Smokehouse, Adam’s Smokehouse and Southern.

His plate will remain full during the next few months as Guerrilla Street Food prepares to open its next two locations, at 6120 Delmar Blvd., in the Delmar Loop and inside Tropical Liqueurs at 4104 Manchester Ave., in The Grove.

“These guys know what they’re doing,” Emerson said. “Brian just called me and I thought ‘Well, maybe I can help them around a couple of rocks in the river.’ Plus, I feel like it’s a St. Louis requirement to help your brothers out.”

Photo by Greg Rannells

Matt Sorrell is staff writer at Sauce Magazine. 

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By Matt Sorrell

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