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The Scoop: Taste Wood Fired Fare first of many restaurant concepts for Friedrichs family

April 27th 12:04pm, 2011

042711_tasteSt. Louis Magazine’s George Mahe first announced the coming of Taste Wood Fired Fare, which will be located at 1201 Strassner Drive in Brentwood, back in March. The Scoop recently spoke to Casey Friedrichs about his plans to open Taste with his twin brother, Curt Friedrichs, and his father, Bill Friedrichs, as well as the trio’s plans to open more restaurants around town.

Taste will offer apps such as baby-back ribs, chicken wings and shrimp; salads; entrées including steaks and seafood; and, of course, pizza. All of the dishes will be turned out using a custom-built, wood-burning oven. But don’t think of Taste as simply an Italian eatery. “It is a very Americanized version of wood-fired cooking,” explained Casey. “Our dough and approach to pizza will be Italian, but a lot of the recipes we are hand-tailoring toward American cuisine.” That means nearly a dozen specialty pizzas will be on the menu including classic Italian versions and those with more Americanized flavor combinations. And what about Provel? While Casey will be leaving our hometown cheese off of his pizza pies, he noted that he may pay homage to the STL in the naming of menu items.

The Friedrichs hope to open the restaurant, which will seat 100 inside and another 30 on a covered outdoor patio, on June 1. Taste Wood Fired Fare will operate seven days a week, serving lunch and dinner.

Look for the Friedrichs to stay in the local restaurant scene for some time. Casey explained that Taste is the first of 10 concepts that he, his brother and his father conceived as part of their consulting business, Twin Site Solutions. “We offer developers solutions to vacant property,” explained Casey. “The concepts are geared around restaurants and food, some around recreation.” Casey expects to start on the next project within six months to a year if all goes well with Taste. The next site will be located in Kirkwood.

Casey and Curt both graduated with degrees in hospitality from Florida State University and worked for the last six years with Hillstone Restaurant Group, which operates dining establishments around the country. Their father, Bill, was formerly a partner at PJ’s Tavern in Kirkwood.

By Ligaya Figueras

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6 Responses to “The Scoop: Taste Wood Fired Fare first of many restaurant concepts for Friedrichs family”

  1. Hugh Says:
    April 27th, 2011 at 5:55 pm

    There’s already a fabulous destination restaurant & cocktail bar known as Taste. So this place can’t be called Taste. That’s my opinion at least.

  2. Doc Says:
    May 5th, 2011 at 9:59 am

    I can’t believe that another restaurant in St. Louis would try to use the “Taste” name. That is a lack of class, and probably a lawsuit in the making. I love trying new places but I won’t be trying this place. They have already put a bad “Taste in my mouth.

  3. Disappointed Says:
    May 11th, 2011 at 10:59 am

    Taste-less name. For shame. I won’t be trying it because I’ll be too busy following the litigation.

  4. Amanda Says:
    May 23rd, 2011 at 2:46 pm

    I think it sounds like a great up and coming place. I look forward to more growth in the Brentwood-Maplewood area! This sounds like a great new option!

  5. Brenda Says:
    June 18th, 2011 at 11:10 pm

    popped in this evening on a whim when I saw the “now open” sign. So glad I did! The shirmp app was delicious, as well as the pizza, and the deep dish chocolate chip cookie was simply heaven (seriously you have to save room fore it!!) ! I can’t believe they opened just this week. Def will be back with friends and family. So refreshing to see good down home values from a family owned business in our Brentwood area.

  6. Sauce Magazine Blog » Blog Archive » The Scoop: Tidbits from the STL restaurant scene Says:
    July 18th, 2011 at 11:13 am

    [...] Taste Wood Fired Fare, a newly opened restaurant in Brentwood that we told you about back in April, has undergone a name change: Axe “Taste.” Replace with “Twin Oak.” As first reported by Mahe, the new name reflects the familial status of twin brothers and owners Casey and Curt Friedrichs, serves as an indicator of the wood used to prepare the wood-fired fare and eliminates confusion between the similarly named Taste restaurant and cocktail bar in the Central West End. [...]

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