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Sep 03, 2014
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SERVING SAINT LOUIS SINCE 1999
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Posts Tagged ‘Dave Peacock’

The Scoop: Last one standing from pre-InBev days decides to sit

Tuesday, January 24th, 2012

012412_ABInbevAnheuser-Busch InBev president Dave Peacock is resigning, as reported by Advertising Age and St. Louis Business Journal yesterday. Peacock will be replaced by Luiz Edmond, who is currently the company’s North America zone president. Peacock was one of the last high-level execs still at the brewery since Belgium-based InBev took over the St. Louis based-A-B back in 2008. He will continue in an advisory role at the company.

Peacock’s departure comes in light of seven other A-B big wigs having left the brewery between 2009 and June 2011. Locally, we’ve also seen several former A-B employees move on to pursue other projects. In November, three longtime A-B higher-ups teamed up with William K. Busch  – son of August A. “Gussie Busch” and great grandson of Adolphus Busch  – to launch William K. Busch Brewing Co. (WKBBC). The company is attempting to go head-to-head against A-B InBev with its Kräftig Lager and Kräftig Light products. Partners at WKBBC who were formerly employed by A-B include CEO James Hoffmeister, COO Gary Prindiville and executive board member Michael Brooks.

Local craft brewery Urban Chestnut Brewing Co., established in summer 2010, is also the offspring of former A-B employees. Co-owner Florian Kuplent was a brewmaster for the beer giant while his partner, David Wolfe, worked in A-B’s marketing department for nearly two decades.

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