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Dec 11, 2017
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Posts Tagged ‘Eric Moore’

Boardwalk Waffles & Ice Cream will open a second location in West County

Wednesday, November 22nd, 2017

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After a successful Maplewood opening in February, Boardwalk Waffles & Ice Cream is set to open a second location, this time near Valley Park.

As reported by St. Louis Magazine, owner Eric Moore said he will open the second Boardwalk Waffles & Ice Cream at 2901 Dougherty Ferry Road in February 2018 in the former home of frozen yogurt shop, Yo My Goodness. The new space will offer more seating and a similar menu to the flagship location: scoops of Serendipity ice cream sandwiched between house-made Belgian waffles, as well as individual waffles and ice cream by the scoop.

Growing up in New Jersey, Moore said he used to go to the boardwalk and order a waffle ice cream sandwich. “They’d throw frozen waffles in a toaster and then scoop some ice cream out of a tub,” said Moore. “I’m doing [that concept] on steroids; we make the waffles right in front of you, and customers get it fresh right in their hands.”

 

Fluffy Belgian waffles are made to order; customers can also order plain waffles and drizzle them with butter and maple syrup.

 

Customers at Boardwalk Waffles can order a quarter-, half- or full-waffle sandwich with one to four scoops of any 16 Serendipity ice cream flavors. Seasonal waffles, like the current pumpkin waffle, are also available, with an upcoming winter red velvet waffle in the works.

At the Boardwalk Waffles’ Valley Park location, Moore noted a few updates were being made to the space, and how the additional seating allowed for some possible menu variations. He also said they plan on having live music on the weekends on the space’s patio. “We might extend hours to breakfast and just serve waffles then,” he said.

Moore also plans to launch at least one Boardwalk food truck in the spring, and a third brick-and-mortar location in Fayetteville, Georgia, also in February. Other locations are in development, including a spot in Peachtree City, Georgia, and Moore is working on getting Serendipity distributed out of state. “I have a goal,” said Moore. “Fifteen [locations] in St. Louis and 15 in Georgia, along with food trucks. From there, who knows?”

 

Photos by Michelle Volanksy 

Rachel Wilson is an editorial intern at Sauce Magazine. 

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Sneak Peek: Boardwalk Waffles & Ice Cream in Maplewood

Thursday, February 2nd, 2017

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The scent of fresh-made waffles will soon waft down Manchester Road in Maplewood when Boardwalk Waffles & Ice Cream opens doors this Saturday, Feb. 4. As The Scoop reported in October 2015, owners Eric and Laurie Moore sought to bring a taste of Eric Moore’s childhood summers on the Jersey shore to Maplewood.

The narrow space briefly housed a second location of I Scream Cakes, but doors closed just a few months after that establishment opened. Since it was already designed to function as a scoop shop, the Moores made mostly cosmetic changes to the shop, including a fresh coat of paint and resurfaced floors.

Boardwalk’s menu features scoops of Serendipity ice cream sandwiched between fluffy made-to-order Belgian waffles. Customers can choose from a full order – two waffles and four scoops – or a modest single-scoop pressed between a waffle half. They can also forgo the waffle all together and simply enjoy a scoop or two in a cup, or indulge in breakfast for dessert with a plain waffle drizzled with syrup and butter.

Boardwalk Waffles & Ice Cream will be open Monday to Thursday from 11 a.m. to 10 p.m., Friday and Saturday from 11 a.m. to midnight and 11 a.m. to 8 p.m. Here’s a sneak peek at what to expect when the waffle irons heat up on Saturday:

 

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Photos by Michelle Volansky

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The Scoop: Boardwalk Waffles & Ice Cream headed to Maplewood

Tuesday, October 4th, 2016

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Laurie and Eric Moore are bringing East Coast sweets to Maplewood. As reported by 40 South News, Boardwalk Waffles & Ice Cream is expected to open in the former I Scream Cakes location at 7326B Manchester Road on Nov. 1.

When the space became available, Eric Moore, a native of The Garden State, saw an opportunity to bring a piece of his childhood to Missouri. “We weren’t planning on opening a shop like this,” Moore said. “Things just happened.”

Customers choose up to four flavors that are pressed between two house-made Belgian waffles, cut into triangles and dusted with powdered sugar. “These sandwiches were a staple growing up on the East Coast, but we’re going to take the idea even further,” Moore said. “I want our product to represent Missouri.” To that end, Moore plans to source its 16 flavors of ice cream from Webster Groves ice cream shop, Serendipity. They will also offer waffles in rotating, seasonal flavors.

Boardwalk Waffles & Ice Cream plans to turn out ice cream sandwiches from 11 a.m. to 9 p.m. on weekdays and 11 a.m. to midnight on weekends.

 

 

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