Hello Stranger | Login | Create Account
 
 
 
 
 
  SAUCE MAGAZINE
|
Oct 22, 2017
|
Intelligent Content For The Food Fascinated
|
SERVING SAINT LOUIS SINCE 1999
Email | Text-size: A | A | A

Posts Tagged ‘Ericka Frank’

Cupcake bakery The Cup launches a Tiny Truck

Thursday, September 28th, 2017

092817_cup

 

Fans of The Cup can now seek out their favorite buttercream-topped treats all over town.

The Cup Tiny Truck joined the ranks of St. Louis’ food trucks in August, selling gooey butter cake bars and a variety of buttercream cupcakes. The truck travels between St. Louis city and soon, St. Louis County, and is available for corporate and private events.

The Cup owner Ericka Frank, who owns shops in the Central West End and Edwardsville and The Cakery Bakery in Dogtown, said launching a food truck has long been a part of her plan. As The Scoop reported in October 2016, The Cup closed its Chesterfield location, in part to further The Cup’s transition to a more mobile cupcake business.

“The truck we have we’ve used in the past for delivery,” said Frank. “For quite a while we’ve been wanting to use that as a food truck, and we were able to do that recently.”

The cupcake selection at The Cup Tiny Truck includes the popular confetti cupcake with French vanilla cake, vanilla buttercream frosting and confetti sprinkles. Seasonally offered cupcakes such as the Pumpkin Harvest – a pumpkin spice cake with cinnamon buttercream frosting and autumn bark from Kakao Chocolate – will also be available.

Frank said The Cup is also expanding into retail sales, selling vanilla and chocolate buttercream frosting by the pint in her shop and in local markets. “It’s really good even just dipping it in pretzels,” Frank said. “It fits perfectly in my cup holder in my car.”

Find The Cup Tiny Truck’s location on Facebook and Twitter.

Photo courtesy of The Cup

Rachel Wilson is an editorial intern at Sauce Magazine. 

Related Content
• The Cup to close Chesterfield location, expand delivery and retail options

 Co-founder to leave The Cup, partner to take over as sole owner

 

 

 

The Scoop: The Cup to close Chesterfield location, expand delivery and retail options

Tuesday, October 4th, 2016

100416_thecup

 

The Cup will close its Chesterfield location at 1590 Clarkson Road at the end of business on Saturday, Dec. 24, to focus on expanding delivery services and distribution.

“(The Chesterfield location is) just too much space for us,” owner Ericka Frank said. “People have been requesting more and more delivery, and this way we’ll have the resources to expand. It just made sense.”

The Cup is already increasing retail production, and Frank plans to decrease minimum order requirements and expand its delivery area further into West County. The Chesterfield location will be open limited hours for order pickups Dec. 19 to 24 from 10:30 a.m. to 4:30 p.m.

Frank said it will be business as usual for The Cup’s other two locations in the Central West End and Edwardsville.

 

 

The Scoop: Co-founder to leave The Cup, partner to take over as sole owner

Thursday, September 3rd, 2015

090315_thecup

 

After eight years, co-founder Nicole Puyear is leaving The Cup. Business partner Ericka Frank will take sole ownership beginning Sept. 15.

The duo launched The Cup in 2007 after Frank, a longtime baker, looked to expand beyond sister shop, The Cakery. She brought Puyear on to help with marketing, development and operations. What they anticipated as a little neighborhood bakery blossomed into four locations, including the Central West End, Chesterfield, Edwardsville and Springfield, Missouri.

Puyear said her decision to leave came after the recent adoption of her daughter. “Once Hattie came home, it became immediately clear I couldn’t give everything to the business. I love The Cup, but I realized I wasn’t giving Hattie the best of me,” she said. “My husband and I waited so long and tried so hard to have family, so I don’t want to miss anything.”

Frank said she does not anticipate any immediate changes to The Cup and is not looking to expand the business anytime soon. She is grateful for the eight years she and Puyear worked together and is looking forward to The Cup’s future. “I’m excited about the opportunity to take the lead on my own,” she said.

Puyear said she and Frank remain friends, and she looks forward to supporting the business as a customer. “I still need my favorite tuxedo cupcakes,” she said.

RSS FEEDS
Keep up with one or all of your favorite Sauce Magazine columns
Conceived and created by Bent Mind Creative Group, LLC 1999-2017, Bent Mind Creative Group, LLC. All Rights Reserved.
Sauce Magazine 1820 Chouteau Ave. St. Louis, Missouri 63103.
PH: 314-772-8004 FAX: 314-241-8004