Hello Stranger | Login | Create Account
 
 
 
 
 
  SAUCE MAGAZINE
|
Dec 15, 2017
|
Intelligent Content For The Food Fascinated
|
SERVING SAINT LOUIS SINCE 1999
Email | Text-size: A | A | A

Posts Tagged ‘Jason Siebert’

The Sweet Divine reopens today in Soulard

Thursday, August 3rd, 2017

080317_sweetdivine

 

After a fire destroyed The Sweet Divine in October last year, the Soulard bakery reopens its shop at 1801 S. Ninth St., today, Aug. 3.

Throughout the renovation, The Sweet Divine relied heavily on its cupcake truck to continue business. Co-owners Jason and Jenna Siebert used MacArthur’s Bakery on Delmar Boulevard served as a temporary commissary kitchen until the storefront was complete. Jason Siebert said old wiring in the building’s basement caused the fire.

Siebert said they collaborated with contractors to design a completely new space. The interior is completely open, and guests can now watch bakers create their confections while seated at the bar area enjoying treats and Park Avenue coffee. The space now seats around 20 people.

“The inside is hardly recognizable,” Siebert said.

There will also be a few changes to the menu and store hours. “We’re not taking anything away, but we’ll be adding things,” Siebert said.

Look for croissants, muffins and chocolate in addition to its renowned cupcakes, as The Sweet Divine will now be open at 6:30 a.m. Tuesday through Saturday and 10 a.m. Sunday.

The store also plans to stay open later to catch the after dinner crowd in Soulard, closing at 9 p.m. Tuesday through Thursday, 10 p.m. Friday and Saturday and 4 p.m. Sunday.

“We think people are going to enjoy hanging out here,” Siebert said.

Photo courtesy of The Sweet Divine

Caitlin Lally is an editorial intern at Sauce Magazine. 

Related Content
The Scoop: The Sweet Divine catches fire, owners intend to rebuild

The Scoop: The Sweet Divine opens in Soulard this Saturday

Sauce Magazine’s Food Truck Friday: Aug. 11

The Scoop: The Sweet Divine catches fire, owners intend to rebuild

Tuesday, October 18th, 2016

101816_SweetDivine

 

Cupcake bakery The Sweet Divine caught fire in Soulard at 11 a.m. on yesterday, Oct. 17. Despite fire damage to the decorating room and smoke damage throughout the building, co-owners Jason and Jenna Siebert are determined to get back to work as soon as possible. An official cause for the fire has not been named yet.

“We’re meeting with the insurance adjuster and looking at a couple of commissary spaces today,” Jason Siebert said. “The community has been very supportive, and our biggest priority is getting back to work and maintaining a client base.”

The Sieberts purchased the building in 2013, and The Sweet Divine has been open at 1801 S. Ninth St. for the last three-and-a-half years. Since the shop is usually closed on Mondays, the Sieberts found out about the blaze from afar, and one of the bakery’s neighbors called in the fire. By the time the Sieberts arrived on the scene, Jason reported that the fire was out. “Thank God for the fire department,” he said.

The Sieberts aim to fulfill their contractual obligations, retain walk-up business (perhaps by way of their food truck) and reopen in the same location as soon as possible.

“We have every intention of rebuilding the bakery and keeping it in that location,” he said. “The Soulard neighborhood has been a great support.”

RSS FEEDS
Keep up with one or all of your favorite Sauce Magazine columns
Conceived and created by Bent Mind Creative Group, LLC 1999-2017, Bent Mind Creative Group, LLC. All Rights Reserved.
Sauce Magazine 1820 Chouteau Ave. St. Louis, Missouri 63103.
PH: 314-772-8004 FAX: 314-241-8004