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Feb 22, 2018
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Posts Tagged ‘Sweetology’

Hit List: 4 new places to try this month

Sunday, June 15th, 2014



Sweetology: 9214 Clayton Road, Ladue, 314.736.4800, sweetology.com

Just when you thought you’d exhausted your outings-with-kids options, sucrose playground Sweetology opens its doors. At this interactive retail concept, patrons young and old can get their hands sticky decorating cookies, cupcakes and cakes (including gluten-free varieties). The process includes stopping at the wish machine, which dispenses edible candy that you can write on and then insert inside your treat; using the frosting dispenser and mixology machine that will squirt out just the right shade of chartreuse; and choosing from nearly 200 sugar art options for decorations to turn that cupcake into a sugary masterpiece. Exhausted parents: Let the Sweetologists guide the kiddos through the decorating experience while you relax in The Drinkery with a cup of coffee or a glass of wine. Good luck leaving without a bag of candy tapped from a massive bulk selection that also includes all-natural and dye-free sweets.



Lulu’s Local Eatery: 3201 S. Grand Blvd., St. Louis, 314.300.8125, luluslocaleatery.com

Popular food truck Lulu’s Local Eatery has found its abode on bustling South Grand. You’ll find hearty wraps and sandwiches filled with local produce and served up with scratch sauces, plus a handful of noodle and stir-fry bowls and even a kids menu. Followers of this lunch wagon will notice that many of their favorite rotating specials now have a permanent place on the brick-and-mortar menu. As for sides, expect to find us indulging in both the kale salad and tater tots. After ordering from the counter that’s sustainably outfitted with repurposed wood, head to the patio where you can admire vegetables and herbs growing in recycled yellow filing cabinets. Food this fresh, flavorful and filling – not to mention super affordable – will keep even meat lovers contented. Just wait until the meal is over to tell them that Lulu’s isn’t just a vegetarian restaurant; it’s vegan.



4204 Main Street Brewing Co.: 4204 Main St., Belleville, 618.416.7261, mainstreetbrewingco.com

Belleville’s first brewery in decades towers above surrounding fast-food chains and mom-and-pop spots lining Main Street. The former Amarillo Tex now sports dark leather, gleaming wood and shining fermentation tanks. Order a four-brew flight from the seven options currently on tap (Make sure two of your picks are the saison and California Common Rye.). The meat-and-potatoes crowd will find a wide selection of Certified Angus Beef steaks and burgers. Among the many dishes with flavor twists, try the stuffed mushrooms with pickled beet-horseradish sauce. House-made whole-grain mustard spiked with beer accompanies a croque-monsieur stuffed with smoked ham, apples, shallots and caramelized aged white cheddar. An open-faced meatloaf sandwich is packed with flavor, wrapped in applewood bacon and smothered in gravy. For dessert, pair a chocolate stout with the profiterole, which eschews traditional choux in favor of fried biscuit dough.



ArtBar Saint Louis: 2732 Cherokee St., St. Louis, 314.769.9696, artbarstl.com

This colorful watering hole on Cherokee Street is to the creative set what sports bars are to Cardinals fans. Art lines the walls and artists in all media are encouraged to use the space to perform, create and imbibe. Cozy up to the 54-foot bar and choose from 15 wines by the glass and nearly 20 local brews, or have the bartender craft a cocktail using small-producer spirits and house-made syrups. Build a board from a changing selection of local meats, cheeses and house-made pickles. Or fill a paper cone with the daily popcorn flavor. And if all that inspiration moves the artist in you, pick up the colored pencils and paper handed to you when you sit down and doodle away.


 -photos by Michelle Volansky




First Look: Sweetology

Thursday, May 1st, 2014

Need a sugar rush? Sweetology will help you get your fix. The new entertainment retail concept focuses on a hands-on baked goods decorating experience, as The Scoop reported in January. Sweetology opened doors April 29 at 9214 Clayton Road in Ladue, in the space previously occupied by the Women’s Exchange of St. Louis.

In addition to decorating a cake, cupcake or baked good (sourced from The Cup), patrons can relax in a small lounge area called The Drinkery with a beverage and a sweet bite or two. “Our brand is somewhere between sprinkles and chocolate martinis,” said co-owner Kara Newmark. Sweetology also sells bulk candy and grab-and-go decorated cupcakes, cakes, cookies and cake-related gifts.

The decorating experience is available on a drop-in basis or by reservation. Seating for 32 is available in the workshop area. A private space upstairs is also available for parties. Here, a first look at Sweetology:


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-photos by Michelle Volansky

The Scoop: DIY cupcake concept Sweetology to open in Ladue

Wednesday, January 22nd, 2014



Sweetology is to cake as Build-A-Bear Workshop is to stuffed animals. And this new entertainment retail concept is coming soon to 9214 Clayton Road in Ladue, in the space previously occupied by the Women’s Exchange of St. Louis.

A project by co-owners Kara Newmark and DeAnn Bingaman, Sweetology is a place where young and old can get their fix for sugar in a variety of ways. Sweetology will give patrons a hands-on experience decorating cupcakes, cakes and cookies. Newmark and Bingaman plan to open doors quietly in March and host a grand opening April 12.

“Our brand is somewhere between sprinkles and chocolate martinis,” Newmark said. “I always knew that I wanted to start my own company … The thing that makes me the happiest is when I’m in my kitchen and decorating cookies with my kids and getting all messy and sticky and licking bowls.”

The build-your-own-baked-good process at Sweetology begins by choosing a baked good to decorate – a 6- or 9-inch cake, a cookie or a cupcake – and the cake flavor (vanilla or chocolate, with a gluten-free option for either). Local bakery The Cup is supplying Sweetology with prepared baked goods and its buttercream frosting. Next, guests head to the custom-made frosting dispenser and select either vanilla or chocolate, with added color and flavor options, like lemon or peppermint made with all-natural oils.

Then the frosted treats head to the “wish” station to pick an edible candy shaped like a dollop of whipped cream. Wishes are written on the candy in edible ink and then inserted into the treat. “It’s about the creation of little pieces of art that come from your intention and your heart,” Newmark said.

Finally, it’s time to top the treat with candies. Sweetology will have more than 50 colorful toppings – sprinkles, gummy bears, lemon drops and Oreo cookies, to name a few – for budding sugar artists to choose. Treats can be wrapped in a box to take home or dined on in the store. The decorating experience is available for drop-in visitors, but you can also book a reservation; seating for about 40 is available in the workshop area. In addition, Sweetology will offer cake-decorating classes.

While waiting for your budding little pastry chefs to put the final touches on their creations, grab a seat in the small cafe and wine bar (dubbed The Drinkery) and enjoy a cup of coffee, drinking chocolate, wine, beer or a cocktail and some baked goods. Sweetology also will have a retail section stocked with bulk candy, grab-and-go decorated cupcakes, cakes, cookies and cake-related gifts.




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