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Feb 24, 2018
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Posts Tagged ‘The Cup’

Cupcake bakery The Cup launches a Tiny Truck

Thursday, September 28th, 2017



Fans of The Cup can now seek out their favorite buttercream-topped treats all over town.

The Cup Tiny Truck joined the ranks of St. Louis’ food trucks in August, selling gooey butter cake bars and a variety of buttercream cupcakes. The truck travels between St. Louis city and soon, St. Louis County, and is available for corporate and private events.

The Cup owner Ericka Frank, who owns shops in the Central West End and Edwardsville and The Cakery Bakery in Dogtown, said launching a food truck has long been a part of her plan. As The Scoop reported in October 2016, The Cup closed its Chesterfield location, in part to further The Cup’s transition to a more mobile cupcake business.

“The truck we have we’ve used in the past for delivery,” said Frank. “For quite a while we’ve been wanting to use that as a food truck, and we were able to do that recently.”

The cupcake selection at The Cup Tiny Truck includes the popular confetti cupcake with French vanilla cake, vanilla buttercream frosting and confetti sprinkles. Seasonally offered cupcakes such as the Pumpkin Harvest – a pumpkin spice cake with cinnamon buttercream frosting and autumn bark from Kakao Chocolate – will also be available.

Frank said The Cup is also expanding into retail sales, selling vanilla and chocolate buttercream frosting by the pint in her shop and in local markets. “It’s really good even just dipping it in pretzels,” Frank said. “It fits perfectly in my cup holder in my car.”

Find The Cup Tiny Truck’s location on Facebook and Twitter.

Photo courtesy of The Cup

Rachel Wilson is an editorial intern at Sauce Magazine. 

Related Content
• The Cup to close Chesterfield location, expand delivery and retail options

 Co-founder to leave The Cup, partner to take over as sole owner




Extra Sauce: In case you missed it…

Sunday, October 9th, 2016

From a Benton Park staple moving down the street to a Clayton institution closing doors after 16 years, here’s what went down last week in the STL food scene, in case you missed it.




1. After nearly 10 years at 1900 Arsenal St., Benton Park Cafe is moving – but not too far. Owner Jessica Lenzen is relocating the restaurant to 2901 Salena St. (the former home of Jax Cafe) at the end of October.

2. After 16 years, owner Josh Allen is closing doors at Companion‘s Clayton cafe on Oct. 30. The cafe in Ladue and baking campus in Maryland Heights will both remain open.




3. Pay no attention to the Spare No Rib signs at 2200 Gravois Ave.; Egg is now open for weekday breakfast and lunch in the barbecue joint’s original location.

4. Got $10 and a friend? Then contributor Holly Fann has eight delicious deals you need to devour this month on Budget Crunch.




5. Combine the brewing prowess of a Ste. Genevieve staple with the skill and experience of a downtown restaurant powerhouse, and you have Charleville Brewing Co. and Restaurant. The owners of the Ste. Genevieve brewery have joined forces with Paul and Wendy Hamilton of Hamilton Hospitality to open the new concept at 2101 Chouteau Ave., in early 2017.

6. The Cup will close its Chesterfield location at 1590 Clarkson Road at the end of business on Saturday, Dec. 24, to focus on expanding delivery services and distribution.




7. Most St. Louisans won’t be lucky enough to grab a seat at Washington University, but we can post up at these fine establishments with a cold cocktail or beer, watch the debate and engage in some lively – and hopefully civil – discourse.

8. Laurie and Eric Moore are bringing East Coast sweets to Maplewood. Boardwalk Waffles & Ice Cream is expected to open in the former I Scream Cakes location at 7326B Manchester Road on Nov. 1.


The Scoop: The Cup to close Chesterfield location, expand delivery and retail options

Tuesday, October 4th, 2016



The Cup will close its Chesterfield location at 1590 Clarkson Road at the end of business on Saturday, Dec. 24, to focus on expanding delivery services and distribution.

“(The Chesterfield location is) just too much space for us,” owner Ericka Frank said. “People have been requesting more and more delivery, and this way we’ll have the resources to expand. It just made sense.”

The Cup is already increasing retail production, and Frank plans to decrease minimum order requirements and expand its delivery area further into West County. The Chesterfield location will be open limited hours for order pickups Dec. 19 to 24 from 10:30 a.m. to 4:30 p.m.

Frank said it will be business as usual for The Cup’s other two locations in the Central West End and Edwardsville.



The Scoop: Co-founder to leave The Cup, partner to take over as sole owner

Thursday, September 3rd, 2015



After eight years, co-founder Nicole Puyear is leaving The Cup. Business partner Ericka Frank will take sole ownership beginning Sept. 15.

The duo launched The Cup in 2007 after Frank, a longtime baker, looked to expand beyond sister shop, The Cakery. She brought Puyear on to help with marketing, development and operations. What they anticipated as a little neighborhood bakery blossomed into four locations, including the Central West End, Chesterfield, Edwardsville and Springfield, Missouri.

Puyear said her decision to leave came after the recent adoption of her daughter. “Once Hattie came home, it became immediately clear I couldn’t give everything to the business. I love The Cup, but I realized I wasn’t giving Hattie the best of me,” she said. “My husband and I waited so long and tried so hard to have family, so I don’t want to miss anything.”

Frank said she does not anticipate any immediate changes to The Cup and is not looking to expand the business anytime soon. She is grateful for the eight years she and Puyear worked together and is looking forward to The Cup’s future. “I’m excited about the opportunity to take the lead on my own,” she said.

Puyear said she and Frank remain friends, and she looks forward to supporting the business as a customer. “I still need my favorite tuxedo cupcakes,” she said.

Budget Crunch: 10 delicious dishes and sweet deals to try right now

Tuesday, June 17th, 2014

Welcome to Budget Crunch, wherein intrepid reporter Byron Kerman offers 10 tips on delicious menu items and sweet deals happening now. Got $10? Grab a friend and sample, split and stuff yourselves with these steals.




1. The mad scientists at 5 Star Burgers give you The Potsticker ($9.50), a melding of Vietnamese and American comfort foods. A Geisert Farms pork patty, Vietnamese slaw and peanut-hoisin sauce are sandwiched together between a bun is a returning favorite for 5 Star BOTM (Burger of the Month) fans. It’s available through June at the Clayton and Kirkwood locations.

2. Mike Shannon turns 75 in 2014, and fans of the Cards broadcaster and his eateries can celebrate during the Cardinals season. Busch on draft is just 75 cents a pint  on Thursday nights at Mike Shannon’s Grill in Edwardsville and two hours before first pitch at every home opener at The Outfield downtown.  It’s a nod to one of Shannon’s famous catchphrases about the pleasures of “ice-cold frosty Busch.”

3. You can bring your kids to all manner of story times around town, but we particularly dig the one with the free sweet stuff. At all three area locations of The Cup, Cupcake Story Time includes a cupcake-themed story read to the kiddos, complimentary Kaldi’s coffee for the parents, and a “buttercup,” a one-ounce cup of frosting for the little ones. This month’s Cupcake Story Times take place June 18 at 10 a.m. in Chesterfield, June 24 at 10 a.m. in Edwardsville and June 24 at 10:30 a.m. in the Central West End location.




4. Complimentary samples of Belgian beer are part of the deal at a special free book signing this month at Left Bank Books. Author Joe Stange signs the seventh edition of “Good Beer Guide Belgium” at 6 p.m. June 20. The book is a complete guide to of Belgian beer, with information on breweries, beers and bars from around the country, with advice on traveling, where to stay, what to eat and what to bring home. The beer tasting is courtesy of the just-opened Craft Beer Cellar in Clayton.

5. Mission Taco’s new Summer Cocktail Menu is sweet, fruity, fresh and adventurous. Consider the Raspberry Caipirinha, made with cachaca (distilled sugar cane), raspberry agua fresca, lime and simple syrup ($7). The La Flor de Borracha (“the flower of the drunkard”) is mixed up with London dry gin, hibiscus agua fresca, Big O ginger liqueur and lemon juice ($7). The Delmar Boulevardier joins bourbon, Aperol, sweet vermouth and bitters ($8). Look for these boozy refreshers and 10 more intriguing elixirs on the new drink menu.




6. The ink has barely dried on the inaugural Breakfast Menu for the recently relocated The Shack, and everything looks so fun. The Three Little Pigs omelet is filled with ham, bacon, pork belly, onions and bell peppers, smothered in “Shack cheese,” and served with hashbrowns and an English muffin ($8.50). The Shack’s Big Crunch is Texas french toast encrusted with Corn Flakes ($8). The New Yorker Skillet features smoked pastrami, Swiss cheese and spicy mustard over hashbrowns, topped with eggs ($8.50). The drink menu includes hangover stoppers like the Meaty Mary, a bloody mary made with cucumber vodka, bacon, a cheese cube, house seasonings on the rim, and a beef jerky straw ($9). Breakfast is served daily 7 a.m. to 2 p.m.

7. The new Free Lunch @ SLCL program works with Operation Food Search to give complimentary lunches to kids ages 2 to 18 at three St. Louis County Library branches. Children can enjoy nutritious lunches and fun activities at the Florissant Valley, Rock Road and Weber Road Branches, weekdays from noon to 1 p.m. through Aug. 15. There’s no need to call ahead; just show up.




8. It’s not often that Ted Drewes introduces a new concrete flavor, and frankly, any excuse to dump dessert into our custard-hole works for us. The newest excuse is Brennan’s Blend, an “Abaco mocha” and hazelnut concrete named after KMOX radio host Charlie Brennan. Abaco mocha is Drewes’ coffee-rum flavor, and when mixed with hazelnut and finished with a drizzle of caramel, it’s a winner. Depending on the size, it runs $3.40 to $6.20.

9. The new lineup of Foot-Long Hot Dogs at Wentzville’s Tattooed Dog is formidable. The all-beef dogs come in varieties like the Big Kahuna Dog, with teriyaki mustard, grilled pineapple and fresh cilantro; the Bacon Bleu Dog, with bacon, blue cheese crumbles, roasted apple and spicy honey mustard; and the eponymous Tattooed Dog, with chili, onion, shredded cheese, jalapeno and “twisted” (read “spicy”) sour cream (All foot-long dogs are $10.75.).

10. It’s tart, it’s refreshing, and we want to marry it. It’s Meyer Lemon Poppy Seed Ice Cream, available this Wednesday at Serendipity Homemade Ice Cream in Webster Groves. Ice cream flavors, like mild summer nights, are fleeting. Get this one while you can for $3 a scoop.



First Look: Sweetology

Thursday, May 1st, 2014

Need a sugar rush? Sweetology will help you get your fix. The new entertainment retail concept focuses on a hands-on baked goods decorating experience, as The Scoop reported in January. Sweetology opened doors April 29 at 9214 Clayton Road in Ladue, in the space previously occupied by the Women’s Exchange of St. Louis.

In addition to decorating a cake, cupcake or baked good (sourced from The Cup), patrons can relax in a small lounge area called The Drinkery with a beverage and a sweet bite or two. “Our brand is somewhere between sprinkles and chocolate martinis,” said co-owner Kara Newmark. Sweetology also sells bulk candy and grab-and-go decorated cupcakes, cakes, cookies and cake-related gifts.

The decorating experience is available on a drop-in basis or by reservation. Seating for 32 is available in the workshop area. A private space upstairs is also available for parties. Here, a first look at Sweetology:


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-photos by Michelle Volansky

The Scoop: DIY cupcake concept Sweetology to open in Ladue

Wednesday, January 22nd, 2014



Sweetology is to cake as Build-A-Bear Workshop is to stuffed animals. And this new entertainment retail concept is coming soon to 9214 Clayton Road in Ladue, in the space previously occupied by the Women’s Exchange of St. Louis.

A project by co-owners Kara Newmark and DeAnn Bingaman, Sweetology is a place where young and old can get their fix for sugar in a variety of ways. Sweetology will give patrons a hands-on experience decorating cupcakes, cakes and cookies. Newmark and Bingaman plan to open doors quietly in March and host a grand opening April 12.

“Our brand is somewhere between sprinkles and chocolate martinis,” Newmark said. “I always knew that I wanted to start my own company … The thing that makes me the happiest is when I’m in my kitchen and decorating cookies with my kids and getting all messy and sticky and licking bowls.”

The build-your-own-baked-good process at Sweetology begins by choosing a baked good to decorate – a 6- or 9-inch cake, a cookie or a cupcake – and the cake flavor (vanilla or chocolate, with a gluten-free option for either). Local bakery The Cup is supplying Sweetology with prepared baked goods and its buttercream frosting. Next, guests head to the custom-made frosting dispenser and select either vanilla or chocolate, with added color and flavor options, like lemon or peppermint made with all-natural oils.

Then the frosted treats head to the “wish” station to pick an edible candy shaped like a dollop of whipped cream. Wishes are written on the candy in edible ink and then inserted into the treat. “It’s about the creation of little pieces of art that come from your intention and your heart,” Newmark said.

Finally, it’s time to top the treat with candies. Sweetology will have more than 50 colorful toppings – sprinkles, gummy bears, lemon drops and Oreo cookies, to name a few – for budding sugar artists to choose. Treats can be wrapped in a box to take home or dined on in the store. The decorating experience is available for drop-in visitors, but you can also book a reservation; seating for about 40 is available in the workshop area. In addition, Sweetology will offer cake-decorating classes.

While waiting for your budding little pastry chefs to put the final touches on their creations, grab a seat in the small cafe and wine bar (dubbed The Drinkery) and enjoy a cup of coffee, drinking chocolate, wine, beer or a cocktail and some baked goods. Sweetology also will have a retail section stocked with bulk candy, grab-and-go decorated cupcakes, cakes, cookies and cake-related gifts.




The Scoop: New doughnut shop in Maplewood might shipwreck your diet come May

Tuesday, January 15th, 2013

Maplewood is getting a doughnut shop. But it won’t be your typical glazed, chocolate long john or sprinkles doughnut shop. This one will be strange. Literally. Strange Donuts is opening at 2709 Sutton Blvd., as reported yesterday by the Riverfront Times’ Ian Froeb.

The strange concept is to “pay respect” to old school doughnuts that everyone knows and loves but also to bring the national trend in “new and wild and creative” doughnuts to St. Louis, explained co-owner Corey Smale, who is opening the shop with business partner Tyler Fenwick. “St. Louis is a crazy good place for doughnuts … but we haven’t seen people do doughnuts like what we’ve seen in other cities. People have heard of Voodoo Doughnut in Portland or Gourdough’s in Austin. We want to give the people of St. Louis that kind of destination.”

Strange Donuts will offer an ever-changing selection. The shop will always have a dozen varieties on hand – six classics and six unconventional ones. Among the latter, Smale named the following as possibilities: red velvet; peanut butter and chocolate pretzel; crème brûlée (because they want to put a blowtorch to use); and Smale’s idea for “The Shipwreck”: a jelly-filled donut with Captain Crunch cereal on top. “We want to have absolute fun with this,” he said, noting that Strange Donuts will likely use social media to involve the public in the doughnut decision-making processes.

When it’s time to make the doughnuts, the early riser on staff will be a fellow who goes by the moniker “Sweet Will.” The Strange Donut baker studied pastry at Forest Park Community College, according to Smale, and worked at The Cup in the Central West End.

While there is currently no doughnut shop in Maplewood, the primary reason Smale and Fenwick opted to open their business in that municipality is because, “They [Maplewood] are supportive of small businesses,” Smale said. He expressed his excitement about the strength of the business community in Maplewood and the continued growth of independently-owned companies such as his.

Smale and the Strange crew will soon commence building the kitchen in the space formerly occupied by a hair salon. Doughnuts are expected to rise on May 1.

Drink This Weekend Edition: A blockbuster weekend of wine, beer and Bond, James Bond

Friday, November 9th, 2012

It doesn’t matter whether your beverage of the moment is beer, wine or spirits; this weekend is shaping up to be a drinker’s dream.

For oenophiles, oeno-wannabes and Type-A personalities who want to get a jump start stocking up on hostess gifts for the holidays, the Super Wine Tasting at Vom Fass is calling your name. Tonight, from 5 to 8 p.m., you can sample, for free, some 25 different wines from around the world, courtesy of Vom Fass and Ionia Atlantic Imports. Still searching for the perfect bottle? Plunk down $10, and you can taste an additional number of high-end wines, including some by Venge of Napa Valley and acclaimed Luigi Pira of Piedmont, Italy.

Beer bubs, the place you’ll want to be this Saturday is the Edwardsville Fall Beer Festival held from 10 a.m. to 6 p.m. at the Edwardsville City Park in Edwardsville, Ill. Sponsored by Global Brew Tap House & Lounge, the festival features more than a dozen different beers, including brews by Schlafly, Boulevard Brewing Co., 4 Hands Brewing Co., Urban Chestnut Brewing Co. and Goose Island. Sample food from Cleveland-Heath, Herzog’s Kitchen, Wang Gang, Papa Murphy’s and The Cup as you enjoy live music and watch brewing demos by East Side Brewers. A portion of the proceeds will support the Glen Carbon/Edwardsville chapter of Habitat for Humanity.

Considering that this weekend marks the release of the newest James Bond movie, Skyfall, anyone who prefers his martini shaken, not stirred, ought to head across the river to Bossanova. I wish I could call it The East Side, but alas, the restaurant and lounge is located in Alton, Ill. The martini menu at Bossanova (boasting 20 different martinis) is entirely 007-driven, from movie-inspired sippers like The Goldfinger, The Thunderball and The Dr. No to Bond girl cocktails such as Foxy Cleopatra, Ivana Humpalot, Pussy Galore, and if I keep on going, I’m going to have to go to confession. Bossanova’s menu isn’t a one-weekend-only marketing ploy to get you in the door. It’s all the time. Get you some. (Great, now I have to go to confession twice.)

Please your palate at Taste of St. Louis this weekend

Tuesday, September 20th, 2011

092011_tasteWith an ever-growing, forward-moving food scene, St. Louis has sautéed, flambéed and puréed its way into the proverbial culinary spotlight … and it’s not even breaking a sweat. But it is something to celebrate. And what better way to savor the flavors that our local chefs are concocting than by taking a stroll down Sauce Magazine’s Restaurant Row?

This year’s Taste of St. Louis, held this weekend in Soldiers’ Memorial, is set to keep you eating well all weekend long as 45 restaurants line up in the heart of Market Street to serve up a mere sampling of the culinary creations they have to offer. Some of the restaurants lined up include Oceano Bistro, Molly’s In Soulard, Mojo Tapas, The Cup, Vito’s, Pappy’s Smokehouse, Onesto Pizza & Trattoria and Hank’s Cheesecakes.

As if that isn’t enough to please your palate, the Chef Battle Royale is sure to be a showstopper. Eights chefs have been hand-selected to have their skills put to the test in 45-minute head-to-head battles that will leave one chef with bragging rights and send the rest home to sharpen their knives. Emceed by Sauce publisher Allyson Mace and Vito Racanelli of Mad Tomato, the chefs competing include Jack W. MacMurray III, returning 2010 champ and the man behind Jack Mac’s Distinctive Taste; Nicholas Miller of Harvest; Jim Voss of Duff’s; Carl Haze of The Scottish Arms; Chris Lee of Sanctuaria; Grace Dinsmoor of Modesto; and John Griffiths of Truffles. The last spot will be decided by an on-air battle between two “mystery chefs,” one representing KTVI and one KPLR. Judges will include Marc Bynum, a Food Network Chopped champion, and Mark DeCarlo, host of MSN’s Road Raves and author of A Fork in the Road: 400 Cities, 1 Stomach.

Taste of St. Louis will kick off this Friday, September 23, with events running through Sunday, September 25 at Soldiers’ Memorial. Admission is free.

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