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Posts Tagged ‘The Sweet Divine’

The Sweet Divine reopens today in Soulard

Thursday, August 3rd, 2017

080317_sweetdivine

 

After a fire destroyed The Sweet Divine in October last year, the Soulard bakery reopens its shop at 1801 S. Ninth St., today, Aug. 3.

Throughout the renovation, The Sweet Divine relied heavily on its cupcake truck to continue business. Co-owners Jason and Jenna Siebert used MacArthur’s Bakery on Delmar Boulevard served as a temporary commissary kitchen until the storefront was complete. Jason Siebert said old wiring in the building’s basement caused the fire.

Siebert said they collaborated with contractors to design a completely new space. The interior is completely open, and guests can now watch bakers create their confections while seated at the bar area enjoying treats and Park Avenue coffee. The space now seats around 20 people.

“The inside is hardly recognizable,” Siebert said.

There will also be a few changes to the menu and store hours. “We’re not taking anything away, but we’ll be adding things,” Siebert said.

Look for croissants, muffins and chocolate in addition to its renowned cupcakes, as The Sweet Divine will now be open at 6:30 a.m. Tuesday through Saturday and 10 a.m. Sunday.

The store also plans to stay open later to catch the after dinner crowd in Soulard, closing at 9 p.m. Tuesday through Thursday, 10 p.m. Friday and Saturday and 4 p.m. Sunday.

“We think people are going to enjoy hanging out here,” Siebert said.

Photo courtesy of The Sweet Divine

Caitlin Lally is an editorial intern at Sauce Magazine. 

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The Scoop: The Sweet Divine catches fire, owners intend to rebuild

The Scoop: The Sweet Divine opens in Soulard this Saturday

Sauce Magazine’s Food Truck Friday: Aug. 11

The Scoop: The Sweet Divine catches fire, owners intend to rebuild

Tuesday, October 18th, 2016

101816_SweetDivine

 

Cupcake bakery The Sweet Divine caught fire in Soulard at 11 a.m. on yesterday, Oct. 17. Despite fire damage to the decorating room and smoke damage throughout the building, co-owners Jason and Jenna Siebert are determined to get back to work as soon as possible. An official cause for the fire has not been named yet.

“We’re meeting with the insurance adjuster and looking at a couple of commissary spaces today,” Jason Siebert said. “The community has been very supportive, and our biggest priority is getting back to work and maintaining a client base.”

The Sieberts purchased the building in 2013, and The Sweet Divine has been open at 1801 S. Ninth St. for the last three-and-a-half years. Since the shop is usually closed on Mondays, the Sieberts found out about the blaze from afar, and one of the bakery’s neighbors called in the fire. By the time the Sieberts arrived on the scene, Jason reported that the fire was out. “Thank God for the fire department,” he said.

The Sieberts aim to fulfill their contractual obligations, retain walk-up business (perhaps by way of their food truck) and reopen in the same location as soon as possible.

“We have every intention of rebuilding the bakery and keeping it in that location,” he said. “The Soulard neighborhood has been a great support.”

The Scoop: The Sweet Divine opens in Soulard this Saturday

Thursday, April 18th, 2013



The Sweet Divine has had a busy couple of years. Two years ago, the mobile sweets truck rolled onto the streets of St. Louis serving cupcakes, muffins, cake pops, whoopee pies and more to sweet-toothed St. Louisans. Last year, owner Jenna Siebert opened a brick-and-mortar shop at 4521 S. Kingshighway Blvd., in addition to her truck. The shop recently closed and this Saturday is reopening at its new location in Soulard at 1801 S. 9th St.

Why the move? Seibert needed more space. Seibert explained to The Scoop that her new location has double the kitchen space and, what she’s most excited about, a separate, temperature-controlled room for cake decorating. “Now I’ll never have to worry about my icing melting,” she said. In addition to more room for baking, the shop will also have seating for up to 15 people; the old location had only a counter for ordering. Seibert is also expanding her offerings. She will now serve different types of coffee drinks, quiches, more pastries, “and, of course, cupcakes,” she said.

While the shop won’t have any specials for cupcake lovers on opening day, there will be plenty of special events taking place right outside its doors. At 2 p.m., hordes of runners participating in the Tap ‘N’ Run 4K will be racing through the streets of Soulard, offering much entertainment as they complete three full beers at beer-chugging stations along the race course. If a drunk run doesn’t satisfy your intellectual side, stop by The Sweet Divine at 7 p.m. for a cupcake and a break with the Bard. Shakespeare Festival St. Louis’ Shake38 (a 38-play Shakespeare marathon), will be performing A Midsummer Night’s Dream right in front of the shop.

The Sweet Divine’s hours on Saturday are from 8 a.m. to 9 p.m. Check back with its Facebook page for hours during the week.

 

The Scoop: The Sweet Divine to appear on Food Network’s Cupcake Wars

Friday, July 20th, 2012

Talk about accommodating. They already roll up to your office and your favorite Friday night event. Now they’re coming straight to your living room. Tune in at 7 p.m. next Sunday, July 29 to root on Jenna and Jason of The Sweet Divine as they compete on Food Network’s Cupcake Wars.

Food Truck Friday just got better!

Wednesday, June 6th, 2012

It’s that time again … the next Food Truck Friday of the season is this Friday! And in order to make this event the best yet, we have made a few exciting changes.

First, to make your commute from your car to the trucks both easier and faster, six shuttle cars will circle the park throughout the evening. Bathroom facilities have also been expanded, and there will be five recycling stations by St. Louis Earth Day scattered throughout the grounds. Y-98 will broadcast from the event again this month, and a live band will perform for the very first time. That means while you’re enjoying tacos and cupcakes and an ice-cold beer on a blanket, you’ll also be rocking out to the sounds of John Henry and The Engine.

Not sure what Food Truck Friday is? Click here to watch a short video of what this awesome event is all about.

WHAT: Food Truck Friday

WHEN: Friday, June 8 – 5 to 8 p.m.

WHERE: On the southwest side of Tower Grove Park

Parking: West End & Gurney Picnic Sites: Enter the Park via Kingshighway and follow Southwest Drive, heading east as it is a one-way street. The picnic sites will be on your left. From the Arsenal entrance at Center Cross Drive: Go around the roundabout and turn left on Northwest Drive (which is also one-way), heading west. This will eventually loop into Southwest Drive.

COST: Entrance is free; cash and credit card accepted for food and beverages

WHO’S COMING: And now, onto the food. Check out the list of trucks that will be lining up this Friday.

Holy Crepe
Follow this truck @HolyCrepeSTL

Le Food Truck
Follow this truck @LeFoodTruck

Sarah’s Cake Stop
Follow this truck @SarahsCakeStop

The Sweet Divine
Follow this truck @TheSweetDivine

Chop Shop
Follow this truck @ChopShopSTL

Papa Tom’s Fancy Franks
Follow this truck @PapaTomsFF

Falafelwich Wagon
Follow this truck @Falafelwich

Cha Cha Chow
Follow this truck @WheresChaCha

The Sausage Syndicate
Follow this truck @SyndicateSTL 

Lulu’s Local Eatery
Follow this truck @LulusFoodTruck

Guerilla Streetfood
Follow this truck @GuerillaStreet

Seoul Taco
Follow this truck @SeoulTaco

Zia’s
Follow this truck @ZiasOnTheHill

Hot Aztec
Follow this truck @HotAztec

2 Girls 4 Wheels
Follow this truck @2girls4wheels

Shell’s Coastal Cuisine
Follow this truck @ShellsCoastal

Go Gyro Go
Follow this truck @GoGyroGo

Feed Me
Follow this truck @feedmetruck

Food Truck Fridays are back!

Wednesday, March 14th, 2012

Food Truck Fridays are back! For those of you who haven’t been to this food-filled extravaganza, get ready to eat your heart out. Food Truck Friday is Sauce Magazine’s response to the ever-growing food truck trend that’s been plowing through the country over the last couple of years. While food trucks are relatively new to the local dining scene, more trucks take to the streets each month, tweeting out their locations so hungry diners can line up for a meal on the go. Just about anything is available curbside these days – from pizza and hotdogs to bulgogi bowls and sushi rolls. Food truck fare is portable, affordable and made fresh on the spot.

This marks the second year of Food Truck Fridays, which will kick off in May and will be held monthly throughout the summer and early fall. Last year, hundreds of St. Louisans filled Tower Grove Park at each event to get a taste of all their favorite food trucks in one place. Won’t you join them?

Click here to watch a short video revealing what Food Truck Friday is all about.

And see below for a list of which trucks you can expect to see this year, along with details on times and location for the upcoming season. See you in May!

WHAT: Food Truck Friday

WHEN: The second Friday of every month from May till October.

• May 11: 5 to 8 p.m.

• June 8: 5 to 8 p.m.

• July 13: 5 to 8 p.m.

• Aug. 10: 5 to 8 p.m.

• Sept. 14: 5 to 8 p.m.

• Oct. 12: 4 to 7 p.m.

WHERE: On the southwest side of Tower Grove Park

Parking: West End & Gurney Picnic Sites: Enter the Park via Kingshighway and follow Southwest Drive, heading east as it is a one-way street. The picnic sites will be on your left. From the Arsenal entrance at Center Cross Drive: Go around the roundabout and turn left on Northwest Drive (which is also one-way), heading west. This will eventually loop into Southwest Drive.

COST: Entrance is free; cash and credit card accepted for food and beverages

WHO’S COMING:
Cha Cha Chow
Follow this truck @WheresChaCha

Falafelwich Wagon
Follow this truck @Falafelwich

Guerrilla Street Food
Follow this truck @GuerrillaStreet

Holy Crêpe
Follow this truck @HolyCrepeSTL

Hot Aztec
Follow this truck @HotAztec

Papa Tom’s Gateway Dog House
Follow this truck @GatewayDogHouse

Sarah’s Cake Stop
Follow this truck @SarahsCakeStop

Schlafly
Beer booth @Schlafly

Seoul Taco
Follow this truck @SeoulTaco

Shell’s Coastal Cuisine
Follow this truck @ShellsCoastal

Speedway Eatery
Follow this truck @SpeedwayEatery

The Sausage Syndicate
Follow this truck @SyndicateSTL

The Sweet Divine
Follow this truck @TheSweetDivine

2 Girls 4 Wheels
Follow this truck @2girls4wheels

Le Food Truck
Follow this truck @LeFoodTruck

Lulu’s Local Eatery
Follow this truck @LulusFoodTruck

Zia’s Italian Food Truck
Follow this truck @ZiasOnTheHill

Mark your calendar for the third Food Truck Friday, August 19!

Monday, August 15th, 2011

70611_FTFWe’re gearing up for our third Food Truck Friday, and we couldn’t be more excited. If you’re familiar with Food Truck Friday, skip ahead to the section below where we reveal details on the time and location as well as the 17 trucks who have already signed on for this month’s event. For those of you who haven’t been able to make it out to Food Truck Friday just yet, let us give you some of the details behind this exciting event.

A trend that’s been lively on the coasts for a few years now, food trucks entered the dining scene here in St. Louis just a short time ago. Today, an ever-growing number of trucks and wagons take to the streets each day, tweeting out their locations so hungry diners can line up for a meal on the run. St. Louisans can now get just about anything they want from these mobile culinary mavens – from pizza to tacos, cupcakes to crêpes – at a price that’s easy on the pocketbook.

On June 10, nine of the area’s most popular food trucks gathered for Sauce Magazine’s first Food Truck Friday, an event we will be holding monthly throughout the summer and early fall. More than 800 people filled Tower Grove Park for the event, taking advantage of their first opportunity to get a taste of all their favorite food trucks in one place. On July 22, a whopping 15 food trucks filled Tower Grove Park for our second Food Truck Friday, feedings hundreds of hungry St. Louisans. (See photos from the second Food Truck Friday here.) And now, we’re doing it again.

Click here to watch a fun video revealing what Food Truck Friday is all about.

The next Food Truck Friday will be on Friday, August 19 in Tower Grove Park from 5 to 8 p.m.

See below for details on which trucks are already slotted for the event, along with details on time and location. See you Friday!

WHAT: Food Truck Friday

WHEN: Friday, August 19, 5 to 8 p.m.

WHERE: Tower Grove Park, 4256 Magnolia Ave., St. Louis, along Southwest Drive (Get map here)

Parking: West End & Gurney Picnic Sites: Enter the Park via Kingshighway and follow Southwest Drive, heading east as it is a one way-street. The picnic sites will be on your left. From the Arsenal entrance at Center Cross Drive: Go around the roundabout and turn left on Northwest Drive (which his also one way), heading west. This will eventually loop into Southwest Drive.

COST: Entrance: free; cash and credit card accepted for food and beverages

WHO’S COMING?
Schlafly
Follow this truck: @Schlafly

Seoul Taco
Follow this truck: @SeoulTaco

Papa Tom’s Gateway Dog House
Follow this truck: @GatewayDogHouse

Guerrilla Street Food
Follow this truck: @GuerrillaStreet

Southwest Diner
Follow this truck: @SouthwestDiner

Wanderlust
Follow this truck: @WanderlustPizza

The Sweet Divine
Follow this truck: @TheSweetDivine

Holy Crêpe
Follow this truck: @HolyCrepeSTL

Cha Cha Chow
Follow this truck: @WheresChaCha

Sarah’s Cake Stop
Follow this truck: @SarahsCakeStop

Falafelwich Wagon
Follow this truck: @Falafelwich

Shell’s Coastal Cuisine
Follow this truck: @ShellsCoastal

Street Life Mobile Food
Follow this truck: @StreetLifeFood

Mangia Mobile

Follow this truck: @MangiaMobile

Pi On the Spot
Follow this truck: @PiTruckSTL

Barnyard Kitcjen
Follow this truck: @bkitcjen

Speedway Eatery
Follow this truck: @SpeedwayEatery

This is a Sauce Presentation.

Mark your calendar for the first Food Truck Friday, June 10!

Friday, May 27th, 2011

052711_mangiaThe food truck trend has hit St. Louis with a bang, with more trucks than ever now trolling the streets to serve up everything from pizza to tacos to cupcakes to hungry St. Louisans willing to track down their mobile meals on Facebook and Twitter. Now, for the very first time, you can put down your smart phones and detach from your computers: All your favorite food trucks will be in one place!

Introducing Food Truck Fridays, a free monthly Sauce event where local food trucks will gather for an evening of friends, fun and plenty of good food. The first Food Truck Friday will be held Friday, June 10, at Tower Grove Park, where your favorite mobile restaurants will be dishing out their fresh fare from 4 to 8 p.m. Haven’t tried the beef short rib tacos at Cha Cha Chow yet? It’s time to fix that. Want to satisfy that sweet tooth but can’t decide between Sarah’s Cakestop and The Sweet Divine? Now, you don’t have to. Not been able to track down the Pi or Holy Crêpe trucks yet? Here’s your chance.

That’s right, the finest food trucks on St. Louis’ streets, including Pi On the Spot, Cha Cha Chow, Fats Pierre, Mangia Mobile, The Sweet Divine, Sarah’s Cakestop, Holy Crêpe, Falafelwich Wagon and more will be there, excited to meet the friendly faces of their hungry customers. So whether you’re a regular at the windows of these creative culinarians or are simply wondering what this whole food truck trend is all about, grab a blanket and a chair and head on down to Tower Grove Park for a night of great food, good times and the friendliest darn truck drivers you’ll ever meet!

UPDATE: Shell’s Coastal Cuisine has signed on to join our very first Food Truck Friday event! Read about the brand new food truck here.

What: First Food Truck Friday

When: Friday, June 10, 4 to 8 p.m.

Cost: Entrance: free; cash only for food and beverages

Where: Tower Grove Park, 4256 Magnolia Ave., St. Louis, along Southwest Drive (Get map here)

Parking: West End & Gurney Picnic Sites: Enter the Park via Kingshighway and follow Southwest Drive, heading east as it is a one way-street. The picnic sites will be on your left. From the Arsenal entrance at Center Cross Drive: Go around the roundabout and turn left on Northwest Drive (which his also one way), heading west. This will eventually loop into Southwest Drive.

The Scoop: Another food truck hits St. Louis’ streets

Tuesday, March 1st, 2011

030111_sweetdivineIf you’ve read Spring Scene in this month’s Sauce, you know that the food truck trend has officially arrived here in town. From tacos to cupcakes to arancini and soon locally sourced Filipino street fare, it’s clear that meals on wheels has taken on a whole new meaning. Now, we’re adding another to the list.

The Sweet Divine truck will begin rolling down the streets of St. Louis next week, dishing out cupcakes, muffins, scones, cake pops, chocolate-covered pretzels, whoopee pies and more to sweet-toothed St. Louisans at food-truck hot spots like Wells Fargo and Purina. Owner Jenna Siebert told The Scoop that she’s even scoping out spots to get her sweet shop-on-wheels down to the big Mardi Gras celebration this Saturday.

You can track down The Sweet Divine once it gets rolling on Twitter @_TheSweetDivine.

Drink This Weekend Edition: Amazing flow of alcohol at Lukas Liquor’s Amazing Taste

Friday, September 17th, 2010

091710_lukasliquorIf you’ve never attended The Amazing Taste event alcohol superstore Lukas Liquor puts on each year, this is the year you don’t want to miss it. This Sunday, from 1 to 5 p.m., you can sip standout wines, beers and spirits from around the world.

Food will also be offered by area restaurants including Espinos Mexican Bar & GrillTable ThreeIndigo Joe’sThe Daily Special Café & CateringWildwood Pub & GrillMr. Harry’s Carnival FoodsThe Sweet Divine and more. With more than 500 products to sample, the annual event has been moved from the Ellisville superstore to Wildwood Town Center.

General admission tickets are $25 in advance and $30 at the door. Reserve tickets cost $40 and allow you to taste exclusive, high-end products and even take home your own crystal tasting glass. But be sure to hurry, there are only 100 of these tickets and just a handful remaining. To purchase tickets for the Sept. 19 extravaganza, call 636.227.4543 or click here.

Like what you taste? Every item at The Amazing Taste will be available for purchase. Place your order with a Lukas employee at the event, and you’ll pay event pricing. Even better: 5 percent of sales benefit Angel’s Arms, an area nonprofit that provides loving homes for foster children.

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