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Sep 25, 2017
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SERVING SAINT LOUIS SINCE 1999
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Posts Tagged ‘Vincent Brian Marsden’

The Scoop: Vincent Van Doughnut to open second brick-and-mortar in The Grove

Wednesday, June 15th, 2016

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The Grove is about to get a little tastier. With a year under its belt in Clayton, owner Vincent Marsden plans to open a second brick-and-mortar Vincent Van Doughnut at 1072 Tower Grove Ave., in mid-October.

“We looked in The Grove before we opened the Clayton location,” said Marsden, who launched Vincent Van Doughnut as a food truck in 2013. “I like the idea of having a shop in the city and with so many people investing in the area, hopefully we’ll help fill in the whole strip.”

The Grove store will be about the same size as the Clayton location but will feature a more open kitchen and will have extended hours to serve the neighborhood’s vibrant nightlife. Marsden said he potentially will pursue a liquor license to offer hungry partiers a place for a sweet treat and perhaps beer, wine or spirit-laced concoction.

“I like the idea of liquor and doughnuts,” said Marsden. “We’ve used liquor in our doughnuts before so this gives me a good crowd to test stuff. It’d be nice to be able to fry some to order so people can have a hot cake doughnuts and a nightcap. This wouldn’t be a place to belly up to a bar, just a place to get a sweet and after-dinner drink.”

Vincent Van Doughnut will be open (maybe daily) for the morning rush, serving its doughnuts, pastries and Sump coffee to groggy working stiffs and will be open Thursday, Friday and Saturday nights slinging its award-winning donuts to a late-night, carb-craving crowd.

 

The Scoop: Vincent Van Doughnut wins Cooking Channel’s “Donut Showdown”

Monday, July 14th, 2014

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{Vincent Van Doughnut co-owner Vincent Brian Marsden}

Local doughnut truck Vincent Van Doughnut made a national splash last Friday, July 11, when owner Vincent Brian Marsden and pastry chef Jamie Hardesty took home first place and $10,000 on the season premiere of Cooking Channel’s “Donut Showdown.” Marsden said this victory places the mobile doughnut shop in the growing circle of other local eateries with national competition chops. “Jilly’s has won (“Cupcake Wars”), Sweet Devine has won and Vincent Van Doughnut has won. It speaks volumes to the talent of St. Louis,” he said. “I’m happy to be included in that realm.”

Marsden and Hardesty survived two rounds against two other competitors, Toronto-based Amazing Donuts and Tucson, Arizona spa Miraval. The first round required the use of a secret ingredient: jelly beans. Vincent Van Doughnut created an anise mascarpone orange-topped doughnut garnished with a melted jellybean glaze. The final round required three Las Vegas-themed entries. Marsden and Hardesty wowed judges with The Bellagio, a doughnut filled with caramel pastry cream, glazed with chocolate ganache and topped with hazelnut-caramel crunch; The Venetian, filled with ricotta pastry cream, glazed with lemon and topped with pistachios and tarragon; and The Flamingo, a cherry cake doughnut topped with a maraschino cherry glaze and silver nonpareils.

Filming took place in February, and the Vincent Van Doughnut team had to keep mum on its victory until after the premiere. Marsden said the prize money will go toward truck improvements, including the purchase of a new fryer, and will come in handy when he starts hunting for Vincent Van Doughnut’s brick-and-mortar home.

Forgot to set your DVR? The season premiere of “Donut Showdown” airs again July 19 at 7 p.m. on Cooking Channel.

 

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