Old Bakery Beer Co. teams up with Vivent Health for Blueberry Cream Ale release
Despite being a small business adapting to COVID-19 themselves, Alton’s Old Bakery Beer Co. is keeping the giving spirit alive as they partner with Vivent Health for the second year in a row on the release of their seasonal Blueberry Cream Ale.
From now through the end of June, which is National Pride Month, Vivent Health, an HIV specialty medical clinic, will receive a portion of profits from the limited-edition cans of the brew.
James Lesch, director of development for Vivent Health, expressed gratitude to the brewery and emphasized why giving is especially critical during this time.
“Partnerships like this are really important because they help our ability to be able to treat everyone regardless of their ability to pay, especially right now facing COVID-19,” he said. “So many small businesses are facing so much economic hardship, and it’s really amazing that they’re still willing to give back to the community. The fact that [Old Bakery Beer Co. is] still willing to do this when the world is falling apart really speaks to that.”
Lesch feels this collaboration provides opportunity for those at home looking to help and do something good during this time.
“I think it’s just fantastic and kind of an easy way for folks to make a difference,” he said. “Everyone is stuck at home, so if you can’t do anything, you can at least pop open a beer, relax and know you’re helping a good cause.”
The Blueberry Cream Ale limited edition cans are available for purchase at local grocery stores in both Illinois and Missouri as well as online for curbside pickup at Old Bakery Beer Co.
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