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Mar 22, 2018
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The Scoop: Miso on Meramec to Close

January 2nd 06:01pm, 2013

Sushi restaurant and lounge Miso on Meramec is shuttering. “All good things must come to an end, and after an awesome 11-and-a-half-year run, Miso on Meramec will be closing its doors,” wrote owner Brad Beracha in a letter sent to supporters this past Monday. St. Louis Magazine’s George Mahe beat Beracha in sharing the news last Saturday about the Clayton restaurant’s fate.

Beracha explained that multiple issues factored into his decision to close. “I put a lot of effort into Clayton this year helping with strategic planning. They lost a lot of traffic on that side of Clayton. Everyone has noticed that the vibrancy is gone. There’s not a lot of traffic to draw from.” Beracha also cited a change among his clientele: “After over a decade we just cycled through our regular, loyal customers even though we expanded and probably had more square footage than we needed.” The Underground Lounge was remodeled in May of last year. “When we remodeled, we did it for a demographic that isn’t anywhere to be had in the city of Clayton.”

Will St. Louisans see the Miso concept moved to another space? “It is a consideration,” responded Beracha. “With a smaller footprint, I could have similar success to Miso as we had in the early going. Right now, I’m keeping that door open but not aggressively pursuing it.”

Beracha confirmed that his other restaurant, Araka, also located in Clayton, will be untouched by Miso’s closing. “Araka has had a good holiday season. The two business models are so different; they still operate independently. My kitchen staff is the best that I’ve had in the five-year run that I’ve had down there. We’re still fighting the fight.”

Miso will offer dinner service through this Friday, January 4. A final farewell will be held on Saturday in the Underground Lounge, beginning at 7 p.m. Beracha noted that numerous previous employees will be on hand during the final days. Eliott Harris, Miso’s former executive chef who left to open sushi food truck Chop Shop, will be behind the sushi bar this Friday, while other former bartenders will be stirring and shaking things up on Saturday for what Beracha called “one last throwdown” that will feature a DJ spinning 1980s tunes.

— Photo by Brian Fagnani

By Ligaya Figueras

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