Redacted Drinks, an innovative St. Louis-based start-up, is reimagining the non-alcoholic beverage space with the introduction of its flagship brand, FLIRT™ and the launch of FLIRT™ Social Tonic.
Launched originally under the name Drink REDACTED™, the company has since rebranded and is the first in a bold new category of aphrodisiac-inspired, non-alcoholic beverages. Founded by Amber Murphy and Jordan Bauer, Redacted Drinks is setting its sights on establishing St. Louis and the Midwest as the hub of the Aphrodisiac Beverage Category, not just with a sole product, but an entire line including FLIRT™ Water and FLIRT™ Liqueur, set to debut in 2026.
The FLIRT™ Social Tonic is an elevated tonic and promises all the fun and feel-good effects of alcohol without the spirits, CBD, or THC. With notes of lemon, ginger, and chrysanthemum gives it a refreshing, Moscow Mule like flavor. Designed to be fun, flirty, and mood-enhancing, this full-proof social drink is infused with a blend of 1,200 mg of time-tested, plant-based aphrodisiac herbs that delivers a buzz designed to reduce social anxiety, boost confidences, spark flirtatious energy, offering a warm, confident, full-body sensation similar to that first cocktail, without blurred judgment, all within 30 minutes of sipping.
The drink contains epimedium, often referred to as horny goat weed, which increases blood flow and oxygen to the brain increasing dopamine; tongkat ali, a cortisol regulator linked to stress reduction and emotional balance; and maca root, a stimulant that helps with focus and energy.
Redacted Drinks will expand in the new year introducing FLIRT™ Water, a more casual version with a lower dose of active ingredients, and FLIRT™ Liqueur, a concentrated mixer containing over 2,000 mg of actives per ounce. This product expansion is part of the company’s broader vision to establish a full line of functional, aphrodisiac-forward drinks that reshape how people connect with themselves and others.
This fall, Redacted Drinks has teamed up with some of St. Louis’s most exciting events and venues to showcase FLIRT™ Social Tonic including Evolution Festival (Sept. 27-28) and Music at the Intersection (Sept. 12-14), and will serve as a strategic partner for the Flyover Comedy Festival (Nov. 13-16). In addition, FLIRT™ is now available at more than 15 local bars and restaurants, including AO&Co, Winslow’s Table, and Civil Alchemy.
Be on the lookout for FLIRT™ this fall, and while they aim to be playful and flirtatious, Redacted Drinks introduces a fresh perspective on drinking and a new way to feel good.
This article appears in August 2025.