On this week’s episode of The Sauce podcast, host Lauren Healey sits down with Brandon Cavanagh, Senior Director of Marketing at Swade Dispensary, one of Missouri’s leading cannabis brands.
Brandon shares his journey from the St. Louis hospitality scene, including owning a popular bar in The Grove, to transitioning into the cannabis industry. He talks about how that background shaped his approach to marketing, community engagement, and creating experiences that connect people in new ways.
The conversation explores the growth of Swade, from early days in Missouri’s medical market to becoming a vertically integrated company with locations across the state. Brandon also dives into the brand’s focus on community partnerships, unique events, and breaking the stigma around cannabis.
From restaurant collaborations like the Best Buds series to large-scale activations at festivals and new concepts like The Church on Delmar, this episode highlights how cannabis culture is evolving and becoming more integrated into everyday life.
In this episode:
- Brandon’s journey from bar owner to cannabis marketing leader
- The growth of SWADE and Missouri’s cannabis industry
- What it means to be a vertically integrated cannabis company
- Community partnerships and the Best Buds event series
- New concepts like The Church on Delmar
- Breaking the stigma around cannabis use
Presented by Swade Dispensary, with 12 locations across Missouri. Learn more at swadecannabis.com. Our other podcast sponsors are 4 Hands Brewing Co. and LHM.
