The Wine & Cheese Place’s westernmost location is moving to Town & Country next week
After 26 years at 14748 Clayton Road on the Ballwin-Chesterfield border, The Wine & Cheese Place will move a mile down the street to 195 Lamp & Lantern Village in Town & Country. With the liquor license already in hand, owner Vijay Shroff expects to open shop on Friday, April 2, barring any unforeseen issues, as reported by Feast.
The relocation will allow for a better customer experience while continuing to serve the loyal following in a newer, upgraded building. Although the square footage is about the same, the new space will be optimized for tastings, events and classes thanks to a better layout and flow, and will also allow for curbside service with three dedicated parking spots. “The new space allows for a better in-store shopping pattern and more visibility of all our items,” he said. “In the current store, you have to take like 10 turns, so this will be a lot easier to navigate within the store.”
The in-store selection will generally remain the same with over 1,000 wines to choose from, along with hundreds of whiskeys and other spirits, plus some beer and gourmet food. “About 40% of our inventory is wine, 40% is whiskey and other spirits, and the rest is food and beer,” Shroff said.
Whiskey clientele can look forward to a greater focus on the spirit at the new location, however. “We believe we have the best whiskey selection in town,” he said. “The store manager, Dillon Heitert, is a whiskey savant, and people really seek him out, so I wanted to give him a showcase for not just the wine but the whiskey as well.”
Another notable change is that grab-and-go options will become available in all four stores (the other locations are in Rock Hill, Clayton and Creve Coeur), including prepackaged candies and the popular in-house roasted nuts that they have made for almost 40 years. “We used to pack the nuts and candy as people ordered, but pre-packed became very popular as Covid hit to reduce the number of touches,” he said.
Customers are invited to help with the move at the inventory sale through Saturday, March 27. Wine is 15% off if you purchase 12 or more bottles, or 10% off if purchasing fewer than 12. Beer and food are also on sale. The store will then close after business Saturday to prepare for the opening of the new location next week.
