If the 25th anniversary is celebrated with silver and the 50th anniversary is golden, it only seems appropriate that Gioia’s Deli on The Hill is celebrating 92 years in business with what it does best — the toasty, meaty sandwich that made it famous. This Friday, Gioia’s, located at 1934 Macklind Ave., is marking its notable tenure serving the St. Louis area by offering its signature Hot Salami sandwich for only $5 (that’s $2 less than usual).
Originally served by Challie Gioia back in 1918 as Salam de Testa, the deli’s homemade sausage quickly became a favorite for hungry St. Louisans. The sandwich was added to the menu years later when Steve and Johnnie Gioia began serving the bustling lunch crowd, and it has truly withstood the test of time here in the Lou.
So if you’re looking for a little taste of history this Friday, stop by Gioia’s Deli between 9 a.m. and 4 p.m. for a hot and cheesy delight that is sure to keep your wallet fat and your stomach happy. The limit’s two per person, and the special will only go on while supplies last – so go on, get celebrating.
– Stacy Schultz
This article appears in Jun 1-30, 2010.