If your idea of the best cookie is one that never saw the oven, you’re in luck. Dough Co. will open for business on Nov. 15 at West County Mall, serving up edible cookie dough by the scoop and pint, as well as other cookie dough-themed treats.
Owner Martha Sneider said the inspiration for the business came from her 14-year-old daughter, Bonnie. “She’s the driving force,” Sneider said. “[Bonnie] loves the idea of baking and of enterprise.”
Sneider is a St. Louis entrepreneur who founded Logo Loops, a customizable headband company, eight years ago. Dough Co. is her first food venture, and she hired Heidi Haller to be executive chef and manager.
Sneider said all Dough Co. cookie dough is made with heat-treated flour and pasteurized eggs, making the dough safe to eat raw – though it can be baked, too. Customers will choose between nine regular cookie dough flavors, with scoops served in either a cone or cup. The cookie dough can also be bought in pints to take home and eat later or bake into a dozen 1½-ounce cookies.
Flavors include a classic chocolate chip, snickerdoodle with white chocolate chunks, oatmeal cookie and a turtle with caramel and pecans. Sneider said the 24/7 Chocolate flavor is one of her favorites. “It’s German cocoa and chocolate chunks and just really rich,” she said. “We overdid it. We went as far as we could.”
Dough Co. will also serve baked cookies, cupcakes and brownies iced with cookie dough, and even Bonnie’s creation, The Bon Bon: three mini scoops of chocolate chip dough dipped in chocolate. Beverages include milk, iced coffee and lemonade.
Rachel Wilson is an editorial intern at Sauce Magazine.
This article appears in November 2017.