Need a sugar rush? Sweetology will help you get your fix. The new entertainment retail concept focuses on a hands-on baked goods decorating experience, as The Scoop reported in January. Sweetology opened doors April 29 at 9214 Clayton Road in Ladue, in the space previously occupied by the Women’s Exchange of St. Louis.
In addition to decorating a cake, cupcake or baked good (sourced from The Cup), patrons can relax in a small lounge area called The Drinkery with a beverage and a sweet bite or two. “Our brand is somewhere between sprinkles and chocolate martinis,” said co-owner Kara Newmark. Sweetology also sells bulk candy and grab-and-go decorated cupcakes, cakes, cookies and cake-related gifts.
The decorating experience is available on a drop-in basis or by reservation. Seating for 32 is available in the workshop area. A private space upstairs is also available for parties. Here, a first look at Sweetology:
-photos by Michelle Volansky
This article appears in May 2014.