Cupcake bakery The Sweet Divine caught fire in Soulard at 11 a.m. on yesterday, Oct. 17. Despite fire damage to the decorating room and smoke damage throughout the building, co-owners Jason and Jenna Siebert are determined to get back to work as soon as possible. An official cause for the fire has not been named yet.
“We’re meeting with the insurance adjuster and looking at a couple of commissary spaces today,” Jason Siebert said. “The community has been very supportive, and our biggest priority is getting back to work and maintaining a client base.”
The Sieberts purchased the building in 2013, and The Sweet Divine has been open at 1801 S. Ninth St. for the last three-and-a-half years. Since the shop is usually closed on Mondays, the Sieberts found out about the blaze from afar, and one of the bakery’s neighbors called in the fire. By the time the Sieberts arrived on the scene, Jason reported that the fire was out. “Thank God for the fire department,” he said.
The Sieberts aim to fulfill their contractual obligations, retain walk-up business (perhaps by way of their food truck) and reopen in the same location as soon as possible.
“We have every intention of rebuilding the bakery and keeping it in that location,” he said. “The Soulard neighborhood has been a great support.”
This article appears in October 2016.