How now, Froyo? The self-serve frozen-yogurt dessert parlor is opening a new location in Creve Coeur (10909 Olive Blvd.) the first week in May, explained regional manager Jason Jan.
A little investigation revealed that this will bring the grand total of Froyo locations in the known universe to four – two in California and two in St. Louis (the other one is in the Loop). Wherefore this curious state of distribution?
The nascent chain is owned by former St. Louisan Kevin Luu, explained Jan. And after Luu brings his extensive array of nonfat yogurt flavors with a gazillion fruit- and candy-topping options to West County, he has plans to expand to Edwardsville, Ill., next.
The Creve Coeur opening will also introduce Froyo’s yogurt-based fruit smoothies to our burg, and it may signal a sort of nutritional sea change as well – the space previously was home to a Ben & Jerry’s.
– Byron Kerman
This article appears in Apr 1-30, 2010.