Over the weekend, there was a celebrity sighting at Lubeley’s Bakery and Deli in Shrewsbury, grand prize winner of a General Mills makeover contest. “I’m standing here with the Pillsbury Doughboy,” said a gloating fan into her cell phone. As cameras flashed, the crowd took turns poking the most famous belly in the baking world. What keeps Poppin’ Fresh so adorably plump? According to General Mills territory manager Greg Labens, Doughboy sticks to a strict diet of devil’s food cake and strawberry cream cheese strudel bites.
– Photo courtesy of John Brooks
This article appears in Feb 1-28, 2009.