Expanding like wild fire, Sugarfire Smoke House will open its fifth location at 932 Meramec Station Road in Valley Park in early summer. As reported by St. Louis Magazine, this location will replace the former Dickey’s BBQ Pit at the intersection of Interstate 44 and Highway 141.
“This location will actually open before the downtown location,” said Mike Johnson, co-owner and chef of Sugarfire Smoke House. “It’s appealing because it is so close to a major highway.”
The Valley Park restaurant is the second Sugarfire to be owned by a franchisee, Matt Martin. The first franchised location opened in O’Fallon in 2014, and Johnson said the arrangement is working out well.
“The franchisee has great business sense,” he said. “We train the chefs, and he’s got the numbers on lockdown. It’s a great match.”
The Valley Park location will feature the same menu and cafeteria-style service as the other locations and will seat 150 diners inside and 35 outside.
This article appears in April 2015.