After nearly clinching victory on Food Network’s The Great Food Truck Race in 2013, owner Michael Swaleh has put Tikka Tikka Taco up for sale, as reported by Feast. Swaleh said it became too difficult to balance a full-time job and get Tikka Tikka Taco off the ground.
“I was looking for an acting partner, and I vetted a few people and it didn’t work out,” Swaleh said. “I think it’s an incredible opportunity. Someone just needs to make it happen.”
He is still open to a partnership, but Swaleh said he will sell Tikka Tikka Taco outright, too. Although there is no physical truck, Swaleh is selling the rights to the name, the company’s signature spice mix, the recipes, the logo, the truck’s design and business plan. He hopes the national name recognition will set a buyer up for success.
Swaleh said he his ultimate vision remains: to be serve fast-casual Indian fare with multiple trucks, brick-and-mortars and a national reach.
This article appears in Readers’ Choice 2015.