Wellbeing Brewing Co. will release nonalcoholic sport brew, Victory Wheat
Wellbeing Brewing Co. is set to release its fourth nonalcoholic beer, Wellbeing Victory Wheat, tomorrow, May 15. Wellbeing co-founder Jeff Stevens said it’s the first nonalcoholic craft beer made with electrolytes.
“This new [beer] Victory Wheat … has this orange zest overlay on a really nice wheat beer, and I think that orange just adds so much to its flavor profile,” Stevens said. “We took out a little of the carbonation to make it a little more drinkable for athletes.”
Stevens called the beer a sports brew and said it can be consumed after a workout to replenish electrolytes, similar to a sports drink. “When you put [electrolytes] in our nonalcoholic beer, which is already super healthy, all-natural and hydrating, it becomes this hydrating beverage for hot days, last call, post-workout and all those kinds of situations,” Stevens said.
Wellbeing used a blend of electrolytes made by Buoy, a St. Louis-based startup. “Most electrolytes have a real strong flavor, and that’s why Gatorade tends to add a lot of sugar, to overcome that,” Stevens said.
Wellbeing Victory Wheat will be available in four-packs of 16-ounce cans at Whole Foods and other select retailers.
“You put two things together – a delicious all-natural beer with no artificial flavors, no artificial colors, no alcohol, which is the dehydrating part, and then you dose it with all these electrolytes, which your body needs after a workout – and it’s just this interesting, new and unique beverage,” Stevens said.
Darian Stevenson is an editorial intern at Sauce Magazine.
More stories like this
STL bartenders use butterfly pea flower to dye drinks purple
St. Louis bartenders have fallen for the showstopping hue of butterfly pea flower as an alternative ...
3 must-try beers at the 2019 Lupulin Carnival
4 Hands Brewing Co.’s Lupulin Carnival celebrates hoppy beers and features the release of 4 Hands’ ...