Wellbeing Brewing Co. will release nonalcoholic sport brew, Victory Wheat


Wellbeing Brewing Co.
is set to release its fourth nonalcoholic beer, Wellbeing Victory Wheat, tomorrow, May 15. Wellbeing co-founder Jeff Stevens said it’s the first nonalcoholic craft beer made with electrolytes.


“This new [beer] Victory Wheat … has this orange zest overlay on a really nice wheat beer, and I think that orange just adds so much to its flavor profile,” Stevens said. “We took out a little of the carbonation to make it a little more drinkable for athletes.”


Stevens called the beer a sports brew and said it can be consumed after a workout to replenish electrolytes, similar to a sports drink. “When you put [electrolytes] in our nonalcoholic beer, which is already super healthy, all-natural and hydrating, it becomes this hydrating beverage for hot days, last call, post-workout and all those kinds of situations,” Stevens said.


Wellbeing used a blend of electrolytes made by Buoy, a St. Louis-based startup. “Most electrolytes have a real strong flavor, and that’s why Gatorade tends to add a lot of sugar, to overcome that,” Stevens said.


Wellbeing Victory Wheat will be available in four-packs of 16-ounce cans at Whole Foods and other select retailers.


“You put two things together – a delicious all-natural beer with no artificial flavors, no artificial colors, no alcohol, which is the dehydrating part, and then you dose it with all these electrolytes, which your body needs after a workout – and it’s just this interesting, new and unique beverage,” Stevens said.


Darian Stevenson is an editorial intern at Sauce Magazine.