4 Hands Brewing Co.’s best-selling City Wide pale ale celebrates 5 years
The top-selling pale ale in St. Louis that also happens to have a philanthropic mission, 4 Hands Brewing Co.’s City Wide, is celebrating its 5th anniversary this year.
“When we opened the brewery, we always wanted our mission to be more than beer, and City Wide was the catalyst for us to build a brand that is more than just beer,” said Kevin Lemp, founder and CEO of 4 Hands.
For every four-pack of City Wide sold in the St. Louis market, $1 is allocated for a local nonprofit. “We know our donations aren’t necessarily going to be life changing, but we’re able to help. To beautify the place we call home little by little means a lot to us,” he said. “We work with a diverse group of nonprofits doing good for the city, and that really fills our cups. It’s not just a monetary relationship; we roll up our sleeves and become involved, and some are continuing relationships that we’re still very close with.”
During the past five years, $250,000 has been raised and divided among over 20 nonprofits, including Ronald McDonald House, Forest Park Forever, St. Louis Public Radio, Mission: St. Louis, Tower Grove Park, Big Brothers Big Sisters, Great Rivers Greenway and more. “We can’t wait till that number is $1,000,000,” he said. “This project is the one that when we talk about it, we get goose bumps.”
Although no events are currently planned in celebration of the beer’s anniversary as Covid concerns linger, the brewery will soon debut new City Wide labels. “We’re going to have a birthday label you can pull apart that shows the timeline of City Wide,” Lemp said. “And we’re releasing an artist series in April, so each four-pack will have four different labels created by St. Louis artists.”
City Wide 30-packs are currently available at grocery stores and bottle shops, and a handful have a golden can that will allow you to enter in a lottery for a stay-cation. “We are excited to be able to highlight some of our favorite attractions our city offers through the stay-cation packages,” he said. Winners will be chosen in May. For more information, visit 4handsbrewery.com.
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