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Soju is Korea's best kept secret – until now

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Think the best-selling spirit in the world is whiskey? Vodka? Not even close. Korean soju has annually sold millions more cases than any other liquor for years. In fact, the brand HiteJinro has been named the world's best-selling spirit brand for 20 consecutive years.

While soju is ubiquitous throughout Korea and has a history that dates back to at least the year 1300, the clear-colored, odorless liquor has only started becoming popular in the U.S.

If you've never heard of it, it's not your fault; however, it's high time you become better acquainted.

In Korea, Jinro soju is the drink of choice for any party and family gathering, and it is always served neat. Tradition holds that you pour the drink for each other, giving the spirit a convivial and festive feel. Plus, with Jinro's Classic Soju having an ABV at just 20%, a gathering with soju will remain memorable and relaxed.

Not sure if you're ready to drink Classic Soju neat? HiteJinro now offers variations of Jinro soju products infused with subtle flavors like Jinro Green Grape, Grapefruit, Plum and Strawberry. With flavored soju, on its own, the drink becomes a lovely cocktail in a bottle. Plus, the ABV is just 13%, making a glass of it analogous to a glass of wine as far as alcohol content. With any soju product, all you have to do is chill and serve.

Love playing bartender? If you're wanting to experiment with either Classic or flavored soju in a cocktail, the liquor's versatility makes its mixing options endless. With its clean taste, it can be a substitute for most vodka and gin cocktails like the Collins and the French 75, or you can keep it pure and simple by drinking it over ice with a splash of sparkling water and a squeeze of lime.

Whether you choose the traditional route of pouring soju for each other and drinking it neat or if the mixologist in you wants to try it in a cocktail, it sounds like your next party just got more exciting.
Want to bring a Jinro soju product to your next party?

Buy it here:
Pan-Asia Supermarket, 14246 Manchester Road, Manchester, 636.220.9999, panasiasupermarket.com
United Provisions, 6241 Delmar Blvd., St. Louis, 314.833.5699, unitedprovisions.com
Total Wine & More, multiple locations, totalwine.com
Friar Tuck, multiple locations, friartuckonline.com

Prefer to have it poured for you? Try it here:
Seoul Garden, 10441 Olive Blvd., Creve Coeur, 314.569.4123, koreanbbqstl.com
Stella Blues, 3269 Morgan Ford Road, St. Louis, 314.762.0144, instagram.com/stellabluesbar
Wudon BBQ Korean Restaurant, 1261 Castillons Arcade Plaza, St. Louis, 314.628.1010,